• Plan, create, and manage ad campaigns on Native Advertising platforms. • Develop and utilize Custom Audiences to enhance campaign effectiveness. • Work cross-functionally with other departments, including the creative team, to ensure ad visuals and messaging align with campaign goals. • Research and test new audience segments and creative strategies to improve campaign results. • Continuously optimize and analyze the performance of advertising campaigns to meet KPIs. • Assist in the development, execution, and optimization of social media strategies from concept to launch. • Perform other media buying tasks as required to support the overall advertising objectives.

• Managing leads, creating and updating opportunities, and maintaining accurate CRM data • Calling provided leads, upcoming job sites, and existing clients • Gathering project details (start dates, contacts, scope) using ZoomInfo • Accurately pass qualified opportunities to sales representatives • Provide basic pricing or quotes when appropriate using approved guidelines • Calling existing customers to promote additional services beyond dumpster rental • Identifying and researching new contacts using ZoomInfo and defined target markets • Sending outbound emails during off-peak hours using provided scripts • Assisting with refining and creating call and email scripts

Title: Partner Marketing Manager (Hybrid - Reston Preferred) Location: Reston, VA time type Full time job requisition id R2502876 ICF is seeking a dynamic, results-driven Partner Marketing Manager to lead and execute joint go-to-market (GTM) strategies with our most strategic technology partners. This role will be pivotal in shaping and amplifying ICF’s brand presence, driving demand generation, and accelerating partner-sourced revenue. The ideal candidate will bring deep experience in partner marketing, channel development, and integrated campaign management, with a proven track record of building high-impact alliances and delivering measurable business outcomes. They will also have solid experience working in the public sector or highly regulated industries, as well as technology and/or product marketing campaigns. This position will sit on ICF’s corporate marketing team and work in close collaboration with our Digital Platforms Practices and Alliances to fully leverage our technology partner ecosystem to advance pipeline and brand positioning. We’re not a typical consulting firm, so we’re not looking for a typical Marketing Manager. We’re looking for a team player who can not only execute a marketing strategy but also understands how to translate complex ideas and data into engaging campaigns. This role can be remote from the US or hybrid in global headquarters in Reston, VA. What you will do - Strategic Partnership & GTM Leadership - Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs and working with partner managers to elevate ICF’s stature within partner organizations. - Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy. - Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels, fostering strong collaboration and strategic connections. - Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth. - Campaign & Content Development - Lead the planning, execution, and optimization of multi-channel partner marketing programs, including digital campaigns, events, webinars, and thought leadership initiatives. - Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions - Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts. - Develop and manage partner marketing/funding portals. - Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals. - Support event planning and execution for partner and industry events, including sponsorships and strategic participation. - Performance Analysis & Reporting - Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives. - Regularly review pipeline performance with stakeholders, optimizing partner content and marketing assets for maximum impact. What you will bring with you - 7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles, preferably in technology, consulting, or public sector environments. - 3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns. What we’d like you to bring with you - Bachelor’s degree in Marketing, Business, Communications, Information Technology, or related field. - Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic). - Familiarity with emerging technologies and industry trends relevant to ICF’s markets. - Proven ability to build and nurture relationships with external partner marketing teams. - Marketing experience with a B2G services company - Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian). - Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources. - Ability to translate technical offerings in compelling marketing messages Professional skills - Strategic thinking, business acumen, and market analysis - Partner and channel management - Demand generation and digital marketing - Sales enablement and thought leadership - Project management and cross-functional collaboration - Data-driven decision making and ROI analysis - Storytelling and content creation - Adaptability and agility - Excellent communication, collaboration, and interpersonal skills. - Ability to work across teams and departments in a highly collaborative way. #LI-CC1 #Indeed Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $98,187.00 - $166,919.00

• Perform a range of administrative and marketing support duties for the Regional Marketing Management Team • Coordinate the delivery of promotional tickets with applicable marketing partners throughout the region • Compile advertising settlement recap reports for locally booked events • Code and process incoming advertising invoices • Research audience and artist demographic info to help shape marketing plans • Research media performance statistics to inform marketing strategy • Work with internal teams to create impactful marketing campaigns on various digital platforms • Assist with any grassroots marketing campaigns (ordering flyers/posters, shipping materials) • Assist the local sponsorship team with annual local sponsorship marketing recaps • Assist the local PR team in compiling local show information for press releases • Ensure all necessary show marketing information is input into Live Nation's proprietary marketing tools • Day of show event coverage as necessary • Ability to work extended hours, including weekends and evenings, is required (as dictated by show dates, deadlines, etc.) • Write social and newsletter copy for various events and venues. • Assist in additional duties as needed