Role Description Bolt.new grew to 5M+ users and $40M+ ARR almost entirely through organic virality. Now we need to build the paid acquisition engine to take us to the next level. We're hiring our first Head of Demand Generation to own paid channels, campaign strategy, landing pages, webinars, and marketing attribution. You'll build the playbook, manage a multi-million dollar ad budget, and create the scalable, measurable growth motions our team is looking to nail. This is a foundational hire with direct impact on revenue. How You'll Contribute - Own the paid demand generation strategy end-to-end — acquisition channels, campaign execution, webinars, and landing pages - Manage and optimize paid channels across Google Ads, Meta, X, LinkedIn, and emerging platforms - Plan and execute webinars, virtual events, and co-marketing campaigns that drive pipeline - Build high-converting landing pages for campaigns, product launches, audience segments, and partner initiatives (e.g., agency landing page) - Own marketing attribution and reporting — build the measurement framework so we can tie spend to signups, upgrades, and revenue - Collaborate with Growth (in-product experimentation, lifecycle marketing) and Product Marketing (launches) to ensure campaigns align with product moments - Own budget allocation across channels and optimize spend based on CAC, LTV, and payback period - Manage agency relationships and hold external partners accountable to performance targets - Test aggressively — new channels, new creatives, new audiences, new formats — and kill what doesn't work fast Qualifications - 6+ years in demand generation, growth marketing, or performance marketing, with at least 2 years leading the function - Proven track record scaling paid acquisition profitably across multiple channels (Google, Meta, LinkedIn minimum) - Strong analytical chops — you live in dashboards, you know your CAC from your ROAS, and you can build attribution models - Experience managing and holding paid media agencies accountable to performance goals - Hands-on with marketing automation platforms (HubSpot, Marketo, or similar) for campaign execution and lead scoring - Comfortable building landing pages yourself when needed (Webflow, Unbounce, or code) - Strong verbal and written English communication skills are required, as this role involves frequent collaboration with team members, stakeholders, and customers where English is the primary working language. Bonus Points - Experience at a PLG company where you had to balance self-serve conversion with sales-assisted pipeline - You've built demand gen for both B2C (consumer/prosumer) and B2B (teams/enterprise) motions simultaneously - Experience in developer tools, AI/ML products, or the no-code/low-code space - You've fixed broken attribution before — you inherited a mess and made it work - Experience running webinar programs that actually drive pipeline (not just vanity attendance) - You've managed $1M+ annual ad budgets - You've worked closely with product and growth teams on in-product conversion optimization - You actually use Bolt.new or similar AI builders A Few Notes - You do not need a college degree to apply - You do not need to be located in the U.S. — we’re remote-friendly - You do not need to meet every qualification listed above

• Identifikation & Ansprache potenzieller Kunden (v. a. KMUs, DTC- und E-Commerce-Unternehmen) • Aufbau von Lead-Listen & Outreach via LinkedIn, E-Mail & ggf. Telefon (inkl. Tools wie Hubspot, Instantly, Apollo, etc...) • Erstkontakt & Qualifizierung von Leads, Vereinbarung von Demo-Terminen mit dem Gründerteam • Mitarbeit an Kampagnen für Neukunden (Landingpages, Mailings, Ads) • Marktanalyse: Welche Zielgruppen & Botschaften funktionieren am besten

• Build and execute personalized lead nurturing programs, 1:1 and 1-to-many ABM through multi-channel outreach. • Develop meaningful dialogues with MQLs and convert them into SQLs/Product Demo booking. • Manage Nurturing funnel and set up strong follow-up mechanisms. • MQLs include High Intent leads from Event/Webinar attendees, content downloads, and awareness campaign engagement. • Lead Scoring to prioritize outreach and develop personalized messaging using dynamic content blocks including insights based on persona, company type, account insights, engagement source and stage in the buying journey. • Collaborate closely with the Outbound and Sales team to identify promising opportunities, schedule discovery calls, and ensure smooth handoff of qualified SQLs. • Work with marketing to align and optimize messaging, content offers, and campaigns that support lead conversion goals. • Analyze engagement data to identify patterns, intent signals, and opportunities for re-engagement. • Continuously A/B test and optimize messaging, cadences, and outreach timing to improve connection and conversion rates. • Maintain clean, accurate data in the CRM (Salesforce) and report regularly on lead activity, pipeline progression, and conversion metrics.

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems. The Marketing team at Runpod is responsible for driving awareness, adoption, and revenue across our developer-focused AI infrastructure platform. We’re a lean, high-output team building the function from the ground up during a period of rapid growth. The team spans brand/positioning, content, developer marketing, and demand generation, reporting to the Head of Marketing. We operate with high autonomy, short feedback loops, and a bias toward measurable impact. This role will own the demand generation function and work closely with Sales, Product Marketing, and Developer Relations to build a scalable, multi-channel growth engine. Runpod is hiring a Director of Demand Generation to own the strategy, execution, and optimization of all marketing programs that drive pipeline, MQLs, SALs, and revenue. This is a senior, hands-on leadership role reporting to the Head of Marketing. You will build and run the demand gen engine across paid, organic, email, events, webinars, partnerships, and ABM. You’ll be accountable for marketing-sourced and marketing-influenced pipeline targets, campaign efficiency metrics, and channel ROI. This is not a “set the strategy and delegate” role. You will be in the tools daily, running experiments, and scaling what works. You’ll inherit a PLG motion with strong organic adoption and layer on a structured, sales-assisted demand gen program to accelerate enterprise growth. Your Impact: You will define how Runpod acquires and converts enterprise prospects at scale. Your work will directly impact pipeline coverage, deal velocity, and marketing’s contribution to ARR. You’ll have the autonomy to architect the demand gen tech stack, set channel strategy, build the team, and allocate budget. You’ll shape how Runpod transitions from a purely PLG motion into a hybrid PLG + sales-assisted growth model, a critical inflection point for the business. Responsibilities: - Own end-to-end demand generation strategy and execution across all channels, including paid media, email/lifecycle, SEO/content distribution, events, webinars, ABM, and partner co-marketing - Build, manage, and optimize campaign programs that drive MQLs, SALs, pipeline, and revenue against defined targets and efficiency benchmarks - Own marketing-sourced and marketing-influenced pipeline metrics; build dashboards and reporting cadences to track funnel performance from top-of-funnel through closed-won - Design and execute multi-touch, multi-channel campaigns targeting AI/ML engineers, platform teams, and technical decision-makers at mid-market and enterprise accounts - Manage and optimize paid acquisition budgets across Google, LinkedIn, programmatic, sponsorships, and emerging channels; hold yourself to CAC and LTV/CAC targets - Partner with Sales to build and refine lead scoring, MQL/SAL definitions, SLAs, and handoff processes that improve conversion rates and deal velocity - Architect and manage the marketing tech stack (CRM, MAP, attribution, intent data, enrichment) to support scalable, data-driven demand gen operations - Plan and execute Runpod’s event strategy, including owned events, sponsored conferences, and field marketing activations - Build lifecycle and nurture programs that convert free-tier users and signups into qualified pipeline (PLG-to-sales motion) - Hire, develop, and lead a demand generation team as the function scales; define roles, set priorities, and establish operating cadences - Collaborate with Product Marketing, Content, and Developer Relations to align campaigns with launches, positioning, and audience insights Requirements: - 8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a leadership or management role - Proven track record of building and scaling demand gen programs that directly contributed to pipeline and revenue targets at a high-growth B2B SaaS company - Deep hands-on experience with marketing automation, CRM (HubSpot or Salesforce), attribution tools, and paid media platforms - Experience marketing to developers or technical audiences (infrastructure, DevTools, cloud, or AI/ML strongly preferred) - Strong analytical skills with the ability to translate data into actionable insights; comfortable building and interpreting pipeline and funnel models - Experience owning a demand gen budget of $1M+ and reporting on CAC, LTV/CAC, and channel ROI - Experience working in PLG or hybrid PLG + sales-assisted environments - Excellent cross-functional collaboration skills; demonstrated ability to partner closely with Sales, Product, and GTM leadership - Successful completion of a background check Preferred: - Experience at an infrastructure or cloud company (AWS, GCP, Azure, Cloudflare, Datadog, etc.) - Familiarity with GPU compute, inference workloads, or the AI/ML tooling ecosystem - Experience building ABM programs targeting enterprise accounts with long sales cycles - Track record of converting free/self-serve users into enterprise pipeline through PQA (product-qualified account) or PQL motions - Experience at a Series A through C stage company where you built the demand gen function from early stage - Comfort operating in a fast-moving, ambiguous environment with limited playbooks and a bias toward action What You’ll Receive: - The competitive base pay for this position ranges from $175,000 - $250,000. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location - Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside. - Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents. - Flexible PTO- take the time you need to recharge - Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication - Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale. - $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas