• Design high-converting landing pages for paid media campaigns (Unbounce, WordPress, Perspective, or similar) • Design visually compelling website pages with a focus on UX and conversions/performance • Develop website designs for WordPress websites (homepage, service pages, etc.) • Create high-performing static ad creatives for Meta, LinkedIn, Google Display, and other channels • Leverage AI tools to produce scroll-stopping video ads for Meta, TikTok, LinkedIn, and YouTube • Design email templates and graphics that engage subscribers and support campaign goals

• Design editorial-quality web experiences that clearly communicate Vanta’s brand, product, and vision with clarity and creativity. • Own end-to-end design for high impact web pages: from concept and art direction to responsive design and developer handoff. • Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable. • Select and curate photography and illustrations that reinforce Vanta’s brand identity; occasionally create visuals when needed. • Contribute to Vanta’s web design system, ensuring visual consistency and sustainable workflows. • Collaborate closely with developers, marketers, and content stakeholders to translate business goals into digital experiences. • Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher. • Define and uphold high standards for craft, typography, layout, and digital design best practices across the web. • Balance brand expression with UX best practices and business goals.

• Design, update, and maintain website pages within WordPress, ensuring a modern, user-friendly experience • Apply SEO best practices to page structure, layouts, and content placement • Optimize websites for GEO targeting, including location-based pages and regional search considerations • Collaborate with internal stakeholders to translate requirements into effective web designs • Ensure responsive design and cross-browser compatibility • Improve site performance, usability, and conversion flow through thoughtful design choices • Implement on-page SEO elements such as metadata, internal linking, and image optimization • Maintain consistency with brand guidelines across all web assets

• Create page layouts (landing pages, microsites, corporate pages) in Figma, aligned with the brand's visual identity. • Build and publish pages in Framer, ensuring performance, responsiveness, and a smooth user experience. • Collaborate with the content/copy team to turn copy into clear, scannable, conversion-focused interfaces. • Structure sections with a clear visual hierarchy (headlines, subheadings, social proof, CTAs, forms, etc.). • Ensure a mobile-first experience, reviewing each page across different resolutions. • Organize and standardize visual components (buttons, grids, reusable sections) into simple design systems. • Select, edit, and crop images in Photoshop, maintaining consistency with the brand identity. • Maintain brand consistency (typography, colors, icons, spacing, visual tone). • Make minor HTML/CSS adjustments when needed to fix layout details. • Collaborate with the growth/marketing teams on A/B tests for pages and visual elements (headlines, CTAs, sections).