Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description The Senior Digital Experience Lead, Digital Experience Strategy for buying groups translates integrated marketing campaigns into executable digital journey strategies across web, email, nurture, and ABM. This role sits between marketing strategy and digital execution—defining what buying group journeys should be, not how they're technically configured. You'll own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences: defining stages, progression logic, content needs, and personalization rules. You'll work with Product Marketing to translate their campaign intent into digital strategies, and partner with Digital Product Managers to bring those experiences to life. Responsibilities - Define digital journey strategy for AI, IT, Employee Experience or CRM audiences—including stage definitions, progression criteria, and success metrics - Translate Product Marketing's integrated campaigns into clear digital experience requirements: what content is needed, how it should adapt by persona and stage, and what "good progression" looks like - Design cross-channel orchestration strategy—how web, email, nurture, and ABM connect into cohesive journeys rather than disjointed touchpoints - Establish personalization rules: when to show content, how to adapt by buying group role, company size, industry, and engagement level - Collaborate with Product Marketing, Media, UX, Digital Product Management, Copywriting, Engineering and agency partners to align strategies and execute - Define success metrics and progression frameworks; use analytics and behavioral data to validate strategies and identify optimizations - Create reusable journey frameworks and content standards that scale across audiences and campaigns without building bespoke experiences - Provide performance insights to Product Marketing: journey friction, content gaps, progression bottlenecks Qualifications What You Bring You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, digging into problems before jumping to solutions. You rally cross-functional teams around a shared vision and use data to build consensus. You have an eye for great experiences and hold teams to high standards. You're collaborative but push back diplomatically when needed. You're motivated by transformation, building frameworks that enable the organization to move faster while delivering exceptional, measurable experiences. Minimum Qualifications - 8+ years in product management, product strategy, digital experience strategy, or marketing strategy at B2B SaaS or enterprise tech companies - Proven experience defining customer journey strategies and translating marketing goals into actionable digital experiences - Deep understanding of B2B buying groups, enterprise buying dynamics, and multi-stakeholder decision-making - Strong stakeholder management with ability to influence senior leaders and build cross-functional alignment - Data-driven decision maker using analytics, behavioral insights, and engagement metrics to guide strategy - Experience partnering with marketing, lifecycle, and campaign teams on GTM strategy and execution Preferred Qualifications - UX background or training with strong design sensibility - Experience in marketing organizations or working closely with integrated marketing teams - Knowledge of personalization, ABM, buying group marketing, lifecycle marketing or multi-channel orchestration strategies For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. - Employee Type: Regular - Region: AMS - North America and Canada - Work Persona: Flexible or Remote

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description The Senior Digital Experience Lead, Digital Experience Strategy for buying groups translates integrated marketing campaigns into executable digital journey strategies across web, email, nurture, and ABM. This role sits between marketing strategy and digital execution—defining what buying group journeys should be, not how they're technically configured. You'll own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences: defining stages, progression logic, content needs, and personalization rules. You'll work with Product Marketing to translate their campaign intent into digital strategies, and partner with Digital Product Managers to bring those experiences to life. Responsibilities - Define digital journey strategy for AI, IT, Employee Experience or CRM audiences—including stage definitions, progression criteria, and success metrics - Translate Product Marketing's integrated campaigns into clear digital experience requirements: what content is needed, how it should adapt by persona and stage, and what "good progression" looks like - Design cross-channel orchestration strategy—how web, email, nurture, and ABM connect into cohesive journeys rather than disjointed touchpoints - Establish personalization rules: when to show content, how to adapt by buying group role, company size, industry, and engagement level - Collaborate with Product Marketing, Media, UX, Digital Product Management, Copywriting, Engineering and agency partners to align strategies and execute - Define success metrics and progression frameworks; use analytics and behavioral data to validate strategies and identify optimizations - Create reusable journey frameworks and content standards that scale across audiences and campaigns without building bespoke experiences - Provide performance insights to Product Marketing: journey friction, content gaps, progression bottlenecks Qualifications What You Bring You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, digging into problems before jumping to solutions. You rally cross-functional teams around a shared vision and use data to build consensus. You have an eye for great experiences and hold teams to high standards. You're collaborative but push back diplomatically when needed. You're motivated by transformation, building frameworks that enable the organization to move faster while delivering exceptional, measurable experiences. Minimum Qualifications - 8+ years in product management, product strategy, digital experience strategy, or marketing strategy at B2B SaaS or enterprise tech companies - Proven experience defining customer journey strategies and translating marketing goals into actionable digital experiences - Deep understanding of B2B buying groups, enterprise buying dynamics, and multi-stakeholder decision-making - Strong stakeholder management with ability to influence senior leaders and build cross-functional alignment - Data-driven decision maker using analytics, behavioral insights, and engagement metrics to guide strategy - Experience partnering with marketing, lifecycle, and campaign teams on GTM strategy and execution Preferred Qualifications - UX background or training with strong design sensibility - Experience in marketing organizations or working closely with integrated marketing teams - Knowledge of personalization, ABM, buying group marketing, lifecycle marketing or multi-channel orchestration strategies For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. - Employee Type: Regular - Region: AMS - North America and Canada - Work Persona: Flexible or Remote

Principal, Product Management Role Overview Pearson Virtual Schools is seeking an experienced Principal Product Manager to pioneer new product offerings in emerging and adjacent markets, applying strong product judgment to turn opportunities into measurable business outcomes. Within Pearson Virtual Schools, Pearson's fastest growing line of business, you will incubate new AI-powered digital products in the K-12 market by uncovering unmet customer needs, validating opportunities through experimentation, and informing investment priorities with supporting evidence. This role requires strong product leadership, a bias toward action, and the ability to continually evaluate when to persevere or pivot based on supporting evidence and a strong sense of product strategy. You will be expected to lead and collaborate with cross-functional teams across the enterprise, driving alignment by inspiring trust, clarity, and confidence in an evolving product vision. The ideal candidate thrives in evolving environments continuously adapting to new information through analytics and customer feedback to inform decision-making with a bias toward action. This is a primarily remote role, with occasional travel for in-person collaboration with colleagues and customers. Responsibilities - Define and lead a discovery-led product roadmap for new offerings, guiding investment decisions through rapid experimentation and evidence-based validation of customer, technical, and business assumptions. - Shape the product incubator operating model and stage-gating process, calibrating investment levels based on evidence, confidence, and validated data. - Explore mergers, acquisitions, and strategic partnerships to accelerate product strategy as an alternative to internal development. - Lead the adoption of AI-powered tools and automation to enhance product discovery, decision-making, and efficiency across the product lifecycle. - Thoughtfully apply AI/ML to solve meaningful customer problems, creating differentiated products that deliver sustained outcomes. - Partner with Design, Engineering, Research, Data Science and customer-facing teams to discover, define, and launch new products and features. - Collaborate with Product Marketing and support teams to create and execute go-to-market strategies that drive adoption. - Define, track, and analyze product KPIs that drive financial outcomes. - Conduct market research and competitive analysis to identify opportunities for innovation, differentiation, and growth. - Establish clarity and alignment across teams by shaping and evolving product narratives, requirements, and decision frameworks (e.g., PRDs, opportunity solution trees, AI Evals, etc.). - Develop and present large-scale enterprise business cases that clearly articulate customer value, market opportunity, investment requirements, and expected business outcomes to guide executive decision-making. - Ensure regulatory, compliance, and privacy considerations are factored into product decision-making. - Foster a culture of collaboration, shared ownership, and continuous improvement across teams. - Perform other duties as assigned. Requirements - 8+ years of Product Management experience, with at least 3 years in a senior role. - Repeated success leading 0 to 1 product initiatives, from early discovery and validation through initial launch and adoption. - Ability to lead cross-functional teams across a large organization without direct authority. - Comfort operating in ambiguous environments, with the ability to bring clarity to executive stakeholders through strong communication and storytelling skills. - Cross-disciplinary proficiency across UX Design, Engineering, Finance, and Product Marketing functions. - Deep expertise in modern Product Management and product development methodologies (Agile, Lean, JTBD, Continuous Discovery, Multivariate Testing, Opportunity Mapping, etc.). - Strong strategic thinking skills, capable of connecting market trends, customer needs, and business goals. - Hands‑on experience using AI tools for prototyping, automation, and content creation to accelerate design, development, decision-making, and delivery. - Experience defining AI evaluation criteria and metrics to validate model performance. - Bachelor's degree (Education, Engineering, Product Management, or business background preferred). Ideal candidates would also have - Prior experience in teaching, education, or EdTech - Experience with Jira, Jira Product Discovery, Confluence, AWS, and Figma - Experience with eCommerce and related analytics tools and platforms (Mixpanel, Google Analytics, Statsig, Grafana, etc.) - Advanced degree or certifications (MBA or equivalent). Ready to make an Impact? Apply now and help shape the future of learning. Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: The minimum full-time salary range is between $150,000 - $180,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here. Applications will be accepted through 26th March. This window may be extended depending on business needs.

• Own the end-to-end product roadmap for CDS capabilities from discovery through launch and iteration • Lead requirements gathering with clinical stakeholders including physicians, nurses, and pharmacists • Translate clinical and technical requirements into actionable user stories and acceptance criteria • Define and monitor KPIs tied to adoption, safety, and workflow efficiency • Manage Agile ceremonies across two engineering teams and contribute to team-wide product practices • Collaborate with engineering on FHIR, CDS Hooks, and EHR integration features