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Fortive logo
Fortive

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.

Senior Director, Marketing

MarketingMarketingOtherRemoteSeniorTeam 10,001+Since 2016H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

92 days ago

Salary

0

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Senior Director, Marketing

Fortive

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets • Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities • Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels • Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution • Support new product, feature, and partnership launches through coordinated marketing activation • Provide market and customer insight to inform roadmap prioritization and commercial readiness • Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments • Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience • Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development • Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems • Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders • Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem • Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion • Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value • Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals • Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement • Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams

Job Requirements

  • Bachelor’s Degree required; Master’s degree preferred
  • 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
  • Demonstrated success building and scaling marketing organizations, not just running mature ones
  • Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership
  • Proven ability to influence without authority and lead through complexity and change
  • Ability to 25-30% travel required

Benefits

  • Health insurance
  • 401(k) retirement plan
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

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