• Develop and own Loop’s content strategy across the funnel: thought leadership, data-backed reports, real-world case studies, and brand-led storytelling. • Design, orchestrate, and govern AI-powered content systems that can scale quality, consistency, and personalization. • Act as editor-in-chief for Loop’s marketing org—setting standards, reviewing high-impact work, and ensuring every story, campaign and moment feels unmistakably “Loop”. • Work closely with Product Marketing, Customer Marketing, Partnerships and Data to turn product usage, returns trends, and Gong calls into the Loop story that builds our category. • Become the primary content and SEO owner of the Loop website, testing headlines, updating meta descriptions, writing blogs and case studies, etc. • Create (and coach others to create) content that is opinionated, differentiated, and impossible to ignore. • Develop content for brand campaigns that build credibility with the right audiences.

• Own Measured’s content strategy and editorial roadmap, aligned to company priorities, pipeline goals, and category leadership. • Define and evolve core content pillars (“tent poles”) and build full-funnel content journeys across awareness, consideration, and decision. • Identify white-space topics and POVs where Measured can lead the market—not follow it. • Serve as a strategic partner to executives and subject-matter experts to shape compelling narratives and points of view. • Produce and oversee high-quality content, including: • Short-form blogs (300–500 words) • Deep, long-form pieces (900–2,000+ words) • POV essays, bylines, customer stories, and research-driven content • Translate technical concepts (incrementality, MMM, experimentation, attribution limitations) into clear, persuasive stories for senior audiences. • Act as a strong editor—elevating clarity, argumentation, and credibility across all content. • Partner with demand gen and web teams to ensure content is discoverable, distributed, and measurable. • Own SEO-informed content planning, including keyword strategy, FAQs, and evergreen assets. • Track content performance across engagement, pipeline influence, and downstream impact—not just traffic. • Continuously optimize content based on performance data and audience insights. • Collaborate closely with: Product & Data Science to ensure technical accuracy • Sales & Revenue Marketing to support enablement and deal acceleration • Comms & PR to amplify thought leadership externally • Video & Events teams to extend content into multimedia and live formats • Maintain a clear, well-run content calendar and production workflow across teams. • Build scalable, repeatable content processes that balance speed, quality, and rigor. • Manage competing priorities with strong judgment and clear communication. • Take ownership, move proactively, and do what’s needed to deliver impact.

• Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels • Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns • Act as the final gatekeeper for quality, tone, and Cribl-ness. Mentor the broader team to elevate their storytelling craft • Serve as the blog editor, executive producer, and potential host/moderator for branded video series and podcasts • Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets • Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement • Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program • Design the incentive structures and community-building activities that make creators want to advocate for Cribl • Collaborate with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey • Work with Corporate Communications to create the strategy for corporate news and milestones.

• Increase content production that support Sales, Demand Generation Marketing, and Product Marketing with high-quality, persuasive content across multiple channels and formats • Establish and maintain content quality standards across all marketing content (own-produced and team-generated) • Improve conversion rates by 20-35% through strategic messaging and compelling copy • Enable consistent thought leadership and content production • Build scalable content workflows that maintain brand excellence while increasing velocity • Create comprehensive marketing materials including eBooks, scripts, blog posts, case studies and success stories, checklists, guides, brochures, and data sheets that support the buyer's journey across all funnel stages. Create content that addresses industry trends, regulatory changes, and best practices while driving traffic, engagement, and conversion rates. Develop comprehensive guides and educational content that showcase expertise and build trust with target audiences. • Manage editorial calendar and content production workflows to ensure timely delivery of marketing assets across campaigns and initiatives. Build scalable content processes and workflows to support increased production demands. Work across team functions of Demand Generation, Product Marketing, Digital Marketing, collaborating on content needs, editorial planning, and campaign messaging alignment. • Serve as primary content reviewer for all Marketing Communications content—whether created by team members, freelancers, or other contributors. Review content for brand voice consistency, messaging accuracy, grammar, and strategic alignment to maintain content quality standards and brand voice guidelines across formats and channels.