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Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
Adobe Journey / Campaign Architect - Remote
Location
Minnesota
Posted
92 days ago
Salary
$91.7K - $163.7K / year
Seniority
Senior
Job Description
Adobe Journey / Campaign Architect - Remote
Optum
Requisition Number: 2337800 At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. We are seeking a Adobe Journey / Campaign Architect with solid analytical and technical expertise to support omni-channel marketing execution. This role is responsible for designing, implementing, and optimizing customer journeys using Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA), ensuring accurate delivery through disciplined QA, testing, and governance. The ideal candidate combines hands-on campaign architecture experience, SQL and data proficiency, and solid project management skills. This role partners closely with Marketing Operations, Strategic Marketing, Data Engineering, Analytics, Compliance, and external vendors to deliver scalable, compliant, and customer-centric marketing solutions aligned to business objectives. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. Primary Responsibilities: - Design and architect end-to-end customer journeys in AJO across email, SMS, direct mail, and digital channels - Develop and refine journey and campaign logic to support intended customer experiences and marketing goals - Implement and execute end-to-end QA and testing frameworks to validate accuracy, compliance, and business requirements - Manage, monitor, and automate recurring campaigns; oversee scheduling and post-launch performance - Collaborate cross-functionally to align requirements, SLAs, release plans, and issue resolution - Anticipate emerging customer needs and contribute innovative, scalable solutions - Support large, complex initiatives with broad team or business impact - Contribute to standards, runbooks, and best-practice documentation; mentor team members and promote continuous improvement You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications: - 5+ years of experience in roles supporting omni-channel campaign development and execution - Proven experience with Adobe marketing platforms, including AJO Campaign/Journey, and/or CJA (or comparable tools) - Proven solid understanding of relational databases, data structures, and data management processes - Working proficiency in SQL and ability to interpret platform-generated code - Demonstrated ability to manage multiple priorities in a fast-paced, complex environment - Proven solid communication skills with the ability to translate technical concepts into clear business outcomes - Ability to be detail-oriented, process-driven, and comfortable working within formal QA and change management frameworks Preferred Qualifications: - 4+ years of healthcare marketing experience - Experience with additional marketing platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud, Braze) - Ability to be self-motivated and operate effectively amid ambiguity and confidentiality - Proven solid collaboration, organizational, and project management skills - Proficiency with Microsoft Office tools *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable. Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
Benefits
- 401(K), Dental insurance, Disability insurance, Employee stock purchase plan, Family medical leave, Flexible Spending Account (FSA), Generous parental leave, Generous PTO, Health insurance, Job training & conferences, Life insurance, Charitable contribution matching, Paid holidays, Paid sick days, Performance bonus, Tuition reimbursement, Vision insurance, Mental health benefits, Personal development training, Bereavement leave benefits
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