• Lead onboarding for new customers • Define ICPs, audiences, funnels, creative direction, and testing strategy • Set clear success metrics and expectations • Hands-on campaign building and performance for LinkedIn and Google campaigns • Own day-to-day performance across customer accounts • Partner with Design, Ad Ops, and Engineering teams to execute strategy • Write clear creative and campaign briefs • Act as the voice of the customer internally and provide insights to improve campaigns

Role Description Runpod is hiring a Customer Marketing Manager to own the full lifecycle of customer storytelling, reference management, and vertical-focused marketing programs. This is an early-to-mid career role for someone who is an exceptional writer, a natural relationship builder, and deeply organized. You will be the person who knows which customers are doing what, who we can talk to, and how to turn those stories into case studies, testimonials, event speakers, and sales enablement assets. You will produce at high volume, targeting 5+ published case studies per quarter while building the systems and relationships to sustain that pace. You will also begin to identify vertical and solution patterns across the customer base, helping Runpod sharpen its go-to-market around the industries and use cases where we win. Your Impact - Build the customer marketing function from scratch, creating a repeatable engine that turns happy customers into pipeline-generating content and references. - Your case studies and customer narratives will directly influence deal velocity and win rates. - Your vertical insights will shape how Runpod positions itself in new markets. - This is a high-visibility role where your work shows up in sales decks, on the website, at events, and in board materials. Responsibilities - Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish. Target 5+ case studies per quarter across key verticals and use cases. - Build and maintain a customer reference and advocacy database, tracking engagement level, willingness to participate, use case, vertical, and relationship owner across Sales, CS, and Product. - Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, event keynotes, and sales enablement one-pagers. - Partner with Sales and CS to identify referenceable customers and coordinate outreach without overloading key accounts. - Program-manage customer participation in events, webinars, analyst briefings, and co-marketing opportunities. - Begin to identify vertical and solution-level patterns in the customer base (e.g., AI video, inference at scale, fine-tuning pipelines) and work with Product Marketing to develop targeted messaging and content for high-potential segments. - Build a quarterly customer marketing calendar and maintain a clear pipeline of in-progress and upcoming stories. - Track and report on customer marketing KPIs: case studies published, references sourced, customer content usage in pipeline, and win rate impact. - Collaborate with Content and Design to ensure customer stories are high quality, on-brand, and distributed across the right channels. - Develop and maintain relationships with customer champions, acting as a trusted point of contact between Runpod marketing and our user base. Qualifications - 3-6 years of experience in customer marketing, content marketing, or a related role at a B2B SaaS or technology company. - Exceptional writing skills with a portfolio of published case studies, customer stories, or long-form content that demonstrates strong narrative ability. - Proven ability to build rapport with customers and internal stakeholders, and to manage multiple relationships and projects simultaneously. - Highly organized with strong program management instincts: you track details, hit deadlines, and keep complex processes moving without being asked. - Self-starter who thrives with minimal direction; comfortable figuring out processes that don’t exist yet and building them as you go. - Experience conducting customer interviews and translating technical conversations into clear, compelling stories for business and technical audiences. - Familiarity with CRM tools (Salesforce or HubSpot) and content management workflows. - Successful completion of a background check. Preferred - Experience in infrastructure, cloud, DevTools, or AI/ML markets. - Familiarity with GPU compute, inference workloads, or the AI developer ecosystem. - Experience with vertical marketing or industry-specific GTM strategies. - Background in journalism, communications, or a writing-intensive discipline. - Experience building customer advisory boards or reference programs from scratch. - Video production experience or comfort directing customer testimonial shoots. Benefits - The competitive base pay for this position ranges from $110,000- $140,000. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. - Meaningful equity in a fast-growing company - everyone on the team receives stock options — your impact drives our growth, and you share in the upside. - Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents. - Flexible PTO - take the time you need to recharge. - Most roles are remote work first with an inclusive, collaborative teams utilizing Slack as the main form of internal communication. - Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale. - $1,200 Home Office & Equipment Stipend - We set you up for success from day one with gear and support to create your ideal workspace.

• Plan, create, and manage ad campaigns on Native Advertising platforms. • Develop and utilize Custom Audiences to enhance campaign effectiveness. • Work cross-functionally with other departments, including the creative team, to ensure ad visuals and messaging align with campaign goals. • Research and test new audience segments and creative strategies to improve campaign results. • Continuously optimize and analyze the performance of advertising campaigns to meet KPIs. • Assist in the development, execution, and optimization of social media strategies from concept to launch. • Perform other media buying tasks as required to support the overall advertising objectives.

• Managing leads, creating and updating opportunities, and maintaining accurate CRM data • Calling provided leads, upcoming job sites, and existing clients • Gathering project details (start dates, contacts, scope) using ZoomInfo • Accurately pass qualified opportunities to sales representatives • Provide basic pricing or quotes when appropriate using approved guidelines • Calling existing customers to promote additional services beyond dumpster rental • Identifying and researching new contacts using ZoomInfo and defined target markets • Sending outbound emails during off-peak hours using provided scripts • Assisting with refining and creating call and email scripts