• Play a pivotal role in the initial commercialization of SetPoint Therapy. • Drive awareness, adoption, and sustained growth in the defined territory by educating, enabling, and partnering with key stakeholders across the healthcare ecosystem. • Lead territory execution including Rheumatologist and Surgeon onboarding, site activation, patient identification, and procedural support. • Identify, target, and develop relationships with high-potential rheumatologists and surgeons. • Facilitate physician training, onboarding, and procedural support in partnership with clinical and medical teams. • Serve as the primary commercial point of contact for sites and staff through all therapy phases. • Promote awareness and education among referring providers. • Collaborate with the Market Development Manager to increase local visibility of the therapy. • Achieve quarterly KPIs related to site activations, patient enrollments, and referral growth. • Provide insights from the field to support marketing, clinical, and access strategies.

• Lead strategic channel sales partnerships globally for Pensa • Drive customer and revenue growth via joint go-to-market programs • Accelerate Pensa’s channel sales programs, sourcing and activating new partners • Hands-on working and closing of deals as part of the channel sales program

• Develop, execute, and deliver the J&J Orthopaedic strategy in conjunction with FSO, Offer Development, Commercial Operations, and SourceView partners. • Execute strategy to deliver market-leading profitable revenue growth by winning competitive conversions, improving price performance, and protecting base business, while overseeing efficient use of limited company resources (price, inventory, and people). • Set the standard for maximizing revenue and minimizing cost to serve across the market. • Develop and grow customer relationships to evolve from transactional relationships into strategic partnerships that thrive off executing strategies that deliver shared value. • Develops sustainable strategic relationships with key stakeholders at the customers within their specific market as the primary Orthopaedic point of contact. • LEAD and DELIVER on utilizing data to create a customer approach that delivers strong business results for them, which leads to strong business results for J&J MedTech. • LEAD and DELIVER on utilizing data to influence sales strategy in the AD’s specific market. • CONNECT customers to the shared services resources (Contract Management, Deliver, Commercial Operations, Field Sales Network, HEMA, etc.) • Develops the Orthopaedic market-based strategies to accelerate the delivery of profitable performance metrics (i.e. revenue growth, improved price performance, the introduction of new products & technology, managing erosion, containing inventory expenditure, etc). • Leads a collaborative process in partnership with Field Sales leadership, to ensure the market-based strategy aligns with Orthopaedic leadership priorities and objectives. • Manages account performance by monitoring orthopedic contract compliance and contract performance, as well as conducting routine business reviews with key customers to review the results. • Responsible for growing in focus product categories, as well as new products as determined by the J&J Medtech Orthopaedics business plans. • Builds and maintains strong relationships with market-based economic decision-makers, which includes Supply Chain, Value Analysis Committees, Peri-Operative Services, Service Line Leaders, etc. • Support the AVP, Account Management in the creation of an industry-leading capability of account management capabilities focused on the growing outpatient channel. • Develop a thorough understanding of the full set of J&J Medtech Orthopaedics products and offerings, strategies, and business objectives, especially digital and robotics.

• Build meaningful relationships with HR leaders • Drive strategic growth initiatives and refine approaches • Lead and implement strategic initiatives to enhance operations • Collaborate with teams to align priorities and experiments