• Own the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources • Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales • Help lead the extended marketing team in defining priorities and producing regionally specific messaging, content, and sales enablement as agreed. Serve as consultation and support for international campaigns. • Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution • Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey • Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team • In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products • Evangelize Delinea’s story by creating compelling stories across various content mediums. • Drive sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation • Lead relationships with key stakeholders across a global team • Schedule flexibility to meet with international team members at local times weekly

• Understand the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources • Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales • Align with rest-of-world marketing team to define priorities and produce regionally specific messaging, content, and sales enablement as agreed. Consultation and support for international campaigns. • Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution • Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey • Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team • In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products • Evangelize Delinea’s story by creating compelling stories across various content mediums. • Assist in driving sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation • Actively manage relationships with key stakeholders across a global team • Schedule flexibility to meet with international team members at local times weekly.

• Provide strategic leadership for multiple product management teams, including platform foundations and a Growth & Onboarding Product team focused on customer acquisition, activation, adoption, and time-to-value in a B2B SaaS environment. • Define and evolve the long-term product vision and roadmap for Alteryx’s SaaS platform, ensuring alignment with company strategy, customer needs, and scalable growth objectives. • Partner with senior engineering leaders to establish clear goals, translate strategy into executable initiatives, and ensure timely, high-quality delivery to production. • Drive customer-centric onboarding and growth strategies, optimizing early lifecycle experiences, usage expansion, and retention through experimentation, analytics, and continuous improvement. • Serve as a key cross-functional leader, collaborating with Product, Engineering, Security, Privacy, Marketing, Sales, and Customer Success to align priorities, manage dependencies, and mitigate risks. • Establish and monitor key performance indicators (KPIs) across platform reliability, onboarding success, adoption, and growth metrics; use insights to inform roadmap and investment decisions. • Foster a culture of high accountability, inclusion, and empowerment, enabling teams to operate with autonomy while maintaining strong alignment and outcomes. • Make forward-looking, data-informed decisions by evaluating risks, trade-offs, and emerging technologies relevant to Alteryx’s marketplace and customer base. • Act as a trusted advisor to Product and Executive Leadership, clearly communicating progress, risks, and strategic recommendations.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings. • Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights. • Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact. • Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives. • Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis. • Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.