• You're not only responsible for media buying but also act as a strategic advisor to our clients. • You know how to integrate traditional TV planning with the digital video world and use data to provide compelling, evidence-based arguments. • You develop cross-channel video strategies (Total Video). • Depending on client needs and performance, you proactively determine the optimal media mix and shift budgets in a data-driven way between linear TV, CTV and online video. • You translate complex Excel analyses and performance data into persuasive presentations. • You deliver more than tables—clear, actionable recommendations (the “so what?”) that our clients understand and appreciate. • You use market tools, all eyes on screens (aeos) and log data not only for documentation but to optimize performance. • You question performance metrics (reach, contact classes), identify patterns and derive optimizations for delivery, frequency and environments. • You confidently manage the operational setup and buying process — from publisher/vendor management and offer reviews to spot handling and auditing. • You work closely with the Strategy and Programmatic departments to seamlessly integrate TV with digital/online video.

• Provide innovative solutions to design and feasibility challenges that align with domestic market standards • Identify and engage potential customers on construction projects, securing specifications and contracts • Represent Aquapanel by providing advice to professional bodies, enhancing our profile, and influencing industry issues • Create designs and specifications for architects, designers, and contractors, focusing on Knauf Exterior Wall Systems • Monitor on-site construction, collaborating with contractors to provide solutions to encountered problems • Offer technical assistance and training to the local sales team, architects, and decision-makers • Build and maintain a robust project pipeline, collaborating closely with the Marketing Department for brand presence • Utilize systems like Stratos to build account plans, focusing on the right projects in terms of size, timing, and winning opportunities • Assume additional tasks as instructed, showcasing flexibility and learning agility

• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites. • Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine. • Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows. • Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths. • Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting. • Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows. • Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals. • Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau. • Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking. • Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance. • Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including: • Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience. • Maintain technical documentation, security reviews, and data-handling standards for all integrations. • Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching. • Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers. • Build and maintain RACI frameworks for systems, integrations, and operational responsibilities. • Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.

• Act as a corporate resource for hotel openings & conversions, focusing on training and supporting hotels in Food and Beverage, Rooms, Brand Standards, Quality Assurance, Brand Programs, and Operational Efficiencies. • Deliver on-site training for hotels that require operational improvements, as directed by the Regional VPs of Operations, VP of Openings & Conversions, and the Director of Openings & Conversions. • Host and manage pre-opening, Conversion, and de-flag calls for all assigned hotels. • Liaise with property RVPs, document call details, and distribute notes for follow-up. Upload all relevant documentation to Pacer. • Host virtual HyBar training for assigned openings, collaborating with design services, project services, engineering, and operations to ensure the hotel opening is on track and identify adjustments as necessary. • Schedule and conduct conference calls with hotels and vendors to review Food and Beverage Brand Approved Products, training schedules, and operational progress during the pre-opening phase. • Develop training schedules tailored to each hotel opening and arrange discussion calls with hotels to confirm their readiness. • Guide hotels in implementing Brand Programs, F&B updates, and in managing relationships with approved vendors and brand-approved products. • Monitor the critical path toolkit for the hotel opening, communicate with hotels to ensure milestones are being met, and adjust plans when necessary. • Collaborate closely with the hotel’s executive team, management companies, owners, Project Services, IT, Vendors, and on-site Project Management during the hotel opening week to ensure everything is running smoothly. • Update and edit content on HyattConnect and Pacer, ensuring all departmental resources are current and easily accessible to relevant teams. • Work closely with Operations leads to update F&B guides, recipes, setups, equipment, and food training materials. • Demonstrate a strong commitment to Hyatt's core values throughout the role, ensuring that the company’s standards and culture are reflected in the work done. • Strong organizational and communication skills for managing multiple tasks, calls, and timelines. Leadership and mentoring abilities to support hotel teams and improve operational performance.