MYRGA MEDIA LAB

• You're not only responsible for media buying but also act as a strategic advisor to our clients. • You know how to integrate traditional TV planning with the digital video world and use data to provide compelling, evidence-based arguments. • You develop cross-channel video strategies (Total Video). • Depending on client needs and performance, you proactively determine the optimal media mix and shift budgets in a data-driven way between linear TV, CTV and online video. • You translate complex Excel analyses and performance data into persuasive presentations. • You deliver more than tables—clear, actionable recommendations (the “so what?”) that our clients understand and appreciate. • You use market tools, all eyes on screens (aeos) and log data not only for documentation but to optimize performance. • You question performance metrics (reach, contact classes), identify patterns and derive optimizations for delivery, frequency and environments. • You confidently manage the operational setup and buying process — from publisher/vendor management and offer reviews to spot handling and auditing. • You work closely with the Strategy and Programmatic departments to seamlessly integrate TV with digital/online video.