Web Development Manager

Location

United States

Posted

83 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglishDNSTableau

Job Description

Web Development Manager

Buzz Franchise Brands

• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites. • Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine. • Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows. • Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths. • Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting. • Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows. • Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals. • Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau. • Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking. • Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance. • Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including: • Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience. • Maintain technical documentation, security reviews, and data-handling standards for all integrations. • Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching. • Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers. • Build and maintain RACI frameworks for systems, integrations, and operational responsibilities. • Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.

Job Requirements

  • 52 years of web development experience, with strong front-end and back-end capabilities.
  • Hands-on experience integrating HubSpot with websites, APIs, forms, automation, and ad platforms.
  • Strong background in managing numerous third-party integrations and SaaS tools.
  • Solid understanding of UX principles that support conversion and lead generation.
  • Familiarity with tracking frameworks (UTMs, pixels, tag managers).
  • Experience managing Google Tag Manager (GTM), including multi-container environments.
  • Working knowledge of server-side tagging and its impact on data accuracy and performance.
  • Strong grasp of web security best practices and systems administration.
  • Ability to create RACI documents, escalation paths, and process documentation.
  • Effective communicator who excels in a fast-moving, entrepreneurial environment.

Benefits

  • 401(k)
  • 401(k) matching
  • Company parties
  • Competitive salary
  • Dental insurance
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Parental leave
  • Wellness resources
  • Vision insurance

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