Web Development Manager
Location
United States
Posted
83 days ago
Salary
0
Seniority
Senior
Job Description
Web Development Manager
Buzz Franchise Brands
• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites. • Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine. • Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows. • Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths. • Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting. • Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows. • Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals. • Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau. • Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking. • Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance. • Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including: • Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience. • Maintain technical documentation, security reviews, and data-handling standards for all integrations. • Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching. • Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers. • Build and maintain RACI frameworks for systems, integrations, and operational responsibilities. • Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.
Job Requirements
- 52 years of web development experience, with strong front-end and back-end capabilities.
- Hands-on experience integrating HubSpot with websites, APIs, forms, automation, and ad platforms.
- Strong background in managing numerous third-party integrations and SaaS tools.
- Solid understanding of UX principles that support conversion and lead generation.
- Familiarity with tracking frameworks (UTMs, pixels, tag managers).
- Experience managing Google Tag Manager (GTM), including multi-container environments.
- Working knowledge of server-side tagging and its impact on data accuracy and performance.
- Strong grasp of web security best practices and systems administration.
- Ability to create RACI documents, escalation paths, and process documentation.
- Effective communicator who excels in a fast-moving, entrepreneurial environment.
Benefits
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Wellness resources
- Vision insurance
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