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Hair wellness from within.
CRM Manager
Location
United States
Posted
94 days ago
Salary
$90K - $110K / year
Seniority
Senior
Job Description
CRM Manager
Nutrafol
• Own end-to-end execution of CRM campaigns and always-on lifecycle journeys across Email, SMS, Push, and App • Manage and support CRM Associates by assigning work, setting priorities, reviewing builds, and providing coaching and feedback • Own final QA oversight and launch approval for CRM campaigns and journeys, ensuring accuracy across targeting, content, timing, and tracking • Serve as the primary day-to-day CRM partner for Design and Coding teams, managing briefs, feedback, feasibility, and execution to ensure launches are production-ready and on time • Define and maintain clear timelines, briefs, and execution standards for CRM initiatives • Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance • Analyze campaign and journey performance and share insights and recommendations with stakeholders • Maintain CRM documentation, QA checklists, and best practices to support scalable execution
Job Requirements
- 6+ years of experience in CRM, lifecycle, or retention marketing
- Hands-on experience with CRM platforms (Iterable, Klaviyo, Attentive, or similar)
- At least 1 year of experience managing or mentoring CRM Associates or junior team members
- Strong understanding of lifecycle marketing, segmentation, and journey automation
- Proven experience owning QA processes and launch readiness
- Data-driven mindset with experience analyzing performance and test results
- Strong project management, organization, and communication skills
- High attention to detail and accountability for execution quality
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
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