• Champion operational improvements and cultural Hands-On Leadership • Engage directly with field teams, providing mentorship and support while modeling accountability and grit • Oversee staffing, inventory, and customer service; conduct regular site visits to ensure compliance, efficiency and support • Analyze performance metrics, set goals, and implement strategies to enhance profitability and sustainability • Collaborate with cross-functional teams to launch new technologies and initiatives that elevate patient experience and operational success

• Help set and execute strategy for the REPP team. Work closely with REPP leadership to identify goals and build outreach and internal improvement campaigns to help achieve goals. Project manage larger initiatives as needed. • Help REPP sales team find new real estate opportunities. Build and refine smart prospecting processes and coordinate junior team to execute prospecting processes. Own the structure & cleanliness of the REPP sales pipeline in our CRM. • Identify and implement best practices for REPP sales. Leverage internal and external resources to define best practices for pipeline management, sales relationship development, sales marketing and messaging, and other key sales disciplines. • Leverage AI across REPP processes. Identify pain points and opportunities in existing processes, identify & implement solutions, and help the team adapt to new ways of working. • Ensure sales team performance. Develop sales KPIs and ensure accurate measurement and reporting of relevant sales activities. Report on sales team performance periodically. • Own portfolio analytics and case study development. Quickly develop sharp quantitative and qualitative analyses that help sales team win deals. • Serve as liaison with Placemakr Platform team. Help REPP sales team navigate sales interactions by tracking down specifics of platform operations, as needed. • Lead the Sales Strategy analyst team. Provide coaching, development and guidance to the team of 2 who support our REPP team with deal prospecting and outreach, marketing collateral, and ad hoc projects. Build scalable performance metrics to ensure your team can succeed in their role while directly impacting the success of the broader REPP team.

• Establishes and evolves a market-led engagement practice with a strong customer success and value orientation • Develops and deploys repeatable frameworks, guides, and playbooks for product consultants to ensure consistent engagement delivery • Conducts needs assessments and designs tailored engagement approaches for diverse customer requirements • Oversees adoption enablement activities, including configuration, onboarding support, and customer education • Creates case studies and customer testimonials to showcase success and value realization • Leads proposal design, pricing strategies, and negotiation to secure new and expanded engagements • Optimizes departmental financial performance and resource allocation by owning P&L, budget, and strategic planning, ensuring alignment with organizational objectives and maximizing cost efficiency through effective management of internal and external talent • Defines and communicates the vision and strategic direction for product consulting initiatives, ensuring alignment with company goals. • Drives departmental objectives and business outcomes by leveraging data and metrics to inform decisions, continuously improving processes and maximizing customer value • Aligns resources and talent across Product Consulting, Implementations, and customization delivery • Leads, manages, and influences a team through talent acquisition, coaching, training, performance evaluation, and ongoing feedback • Fosters collaboration across product, sales, and customer success teams to deliver holistic solutions and seamless customer experiences • Cultivates deep relationships with key accounts, conducts strategic business reviews, and informs product development based on customer feedback

• Own the end-to-end offline media strategy across: Linear TV, OTT / CTV / Streaming TV, Online video beyond paid social, Terrestrial radio, Podcast and streaming audio, Audio sponsorships, Out-of-home (billboards, transit, place-based, and emerging formats) • Develop integrated media plans aligned with Fliff’s growth goals, seasonality, and product roadmap • Lead campaign planning, buying, optimization, and scaling across all offline channels • Partner closely with Analytics, Growth, and Product teams to connect offline exposure to downstream outcomes (installs, engagement, revenue) • Own and manage a significant offline media budget (+$30m)