• Own email marketing & lifecycle plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals • Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors) • Own the campaign calendar and manage send cadence across all active campaigns and sequences • Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results • Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity • Design and execute outbound email campaigns targeting our ICP markets • Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale • Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales • Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation • Build and optimize workflows, properties, deal pipelines, and dashboards • Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon • Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email • Support the wider team with copy for landing pages, ads, and one-pagers as needed • Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)

• Own the company’s brand positioning, narrative, and go-to-market strategy • Translate technical progress into: - Clear, accessible stories for consumers - Credible, serious messaging for institutions - Compelling opportunity framing for developers • Partner with our Leadership team on brand evolution and creative direction • Drive product marketing for platform capabilities, network releases, and ecosystem launches • Lead major launches, announcements, and milestone moments • Operate in a high-velocity, multi-threaded environment with real ownership

• Lead the end-to-end marketing strategy and execution for new Greenlight physical products and ecommerce sales, from initial launch through scale, driving efficient customer acquisition and long-term revenue (LTV) growth. • Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion and ROAS while upholding Greenlight brand standards. • Recommend and optimize budget allocation across channels using a portfolio approach, balancing risk and return to drive aggressive, efficient scale. • Build and manage forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS), using data to inform decisions and ensure sustainable growth; experience with subscription + device models is a plus. • Identify and execute opportunities to improve the acquisition funnel, from ad click through onboarding, leveraging experimentation, CRO/UX enhancements, and creative testing to improve conversion rates and LTV/CAC efficiency. • Develop and refine marketing and cross-functional workflows to reduce friction, increase speed, and enable high-quality execution in fast-moving, ambiguous environments, including implementing statistically rigorous testing frameworks. • Act as the central point of coordination for defined product(s), building strong partnerships with internal strategy and channel teams (e.g., paid search, paid social, programmatic/streaming, affiliate, linear TV, podcasting) to unlock incremental growth and ensure cohesive, cross-channel execution. • Understand the role of each channel within the broader marketing ecosystem, leveraging channel-specific metrics and attribution models to drive performance against business objectives.

• Design and operate Force Fleet’s modern growth system • Run rapid growth experiments • Operate a modern AI-powered growth stack • Own the lifecycle experience • Co-manage the SEO & Content Engine