CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment. At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum. This is a Remote position. To be considered for this role candidates must reside and be authorized to work in the United States. About the Role: Resident Home is seeking an experienced and strategic leader to join our team as the Manager Growth, Organic Social. We are dedicated to providing our customers with the best sleep experience through our premium products and exceptional customer service. We are looking for a talented and driven Growth Manager, Organic Social to join our team and help us expand our presence in online communities. We are seeking a Manager Growth, Organic Social with a proven track record of driving new customer acquisition through innovative and data-driven strategies. The ideal candidate will be adept at leveraging online communities, including Reddit and Facebook Groups, as well as other digital channels to fuel our growth. This role requires a creative thinker with a deep understanding of growth marketing, analytics, and community engagement. What You’ll Be Doing: - Develop and execute growth strategies to drive new customer acquisition across Reddit, Facebook Groups, and other digital platforms. - Lead the execution of branded community spaces, ensuring alignment with overall brand strategy. - Experiment with and optimize various growth channels and tactics to achieve measurable results. - Monitor and engage with online communities to foster brand loyalty and advocacy while maintaining brand integrity. - Create and test compelling content and campaigns that resonate with our target audience and drive engagement. - Identify and collaborate with influencers and key community members to amplify our reach and impact. - Analyze performance data and metrics to inform decision-making and optimize growth strategies. - Stay ahead of industry trends and best practices in growth hacking and digital marketing. - Work closely with cross-functional teams, including product, engineering, and customer service, to align growth initiatives with overall business goals. Skills/Qualifications: - 3-5 years of experience in a similar role - Proven experience in growth hacking, digital marketing, or a similar role within an early-stage tech startup. - Strong understanding of Reddit, Facebook Groups, and other digital community platforms. - Excellent analytical skills with the ability to interpret data and make data-driven decisions. - Creative thinker with a knack for innovative marketing strategies and tactics. - Strong written and verbal communication skills. - SEO experience, preferred. - Ability to thrive in an autonomous, fast-paced and dynamic environment. - Passion for the mattress and sleep industry is a plus. If you are a growth-focused marketer with a passion for driving results and a knack for creative problem-solving, we would love to hear from you! Join us in shaping the future of our brand and delivering exceptional online experiences for our customers. Apply now and be a key driver of success in our dynamic and innovative team! What We Offer: (subject to eligibility requirements): - Remote-first workplace (since 2016!) - Competitive salary - Annual bonus potential - Health, Vision & Dental Insurance - HSA company contributions - 401K with company match component - “Take what you need” PTO. - Wellness benefits - Online learning resources & trainings - WFH office and cell phone/internet stipend - A FREE MATTRESS plus an awesome Friends and Family discount! If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $85,000 - $110,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com While this role at Resident is remote, if hired, please note that Resident employees are expected to first notify the People Operations Team (HR) if they plan to move from the state in which they were hired. Additionally, from time to time, the Company may organize in-person meetings, trainings, team events, or other off-site gatherings that are important to business operations and team alignment. Attendance at these events is considered an essential function of the role, and Resident employees are expected to participate and travel as-needed. The Company will provide advance notice of such events and will cover approved, reasonable business travel expenses in accordance with Company policy. Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com. Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. #LI-REMOTE Resident Home participates in E-Verify.

• Шукати й генерувати ідеї рекламних креативів для наших нових додатків; • Визначати вектор розвитку та тестувати сміливі підходи в роботі з креативами; • Брати участь у брейнштормах разом з креативною командою; • Створювати ТЗ команді дизайнерів та контролювати їх виконання; • Аналізувати ринок реклами та конкурентів; • Аналізувати ефективність рекламних креативів та пропонувати ідеї щодо покращення результатів; • Адаптувати креативи під різні рекламні платформи.

• Architect and own full-funnel growth system across web and mobile • Connect CRO, ASO, lifecycle, and organic growth into a data-driven machine • Drive funnel conversion as revenue streams • Ensure ROMI-positive scaling and consistent data measurement • Collaborate with Product and Engineering on monetization

• Own email marketing & lifecycle plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals • Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors) • Own the campaign calendar and manage send cadence across all active campaigns and sequences • Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results • Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity • Design and execute outbound email campaigns targeting our ICP markets • Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale • Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales • Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation • Build and optimize workflows, properties, deal pipelines, and dashboards • Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon • Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email • Support the wider team with copy for landing pages, ads, and one-pagers as needed • Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)