• Own end-to-end demand generation strategy and execution across all channels, including paid media, email/lifecycle, SEO/content distribution, events, webinars, ABM, and partner co-marketing • Build, manage, and optimize campaign programs that drive MQLs, SALs, pipeline, and revenue against defined targets and efficiency benchmarks • Own marketing-sourced and marketing-influenced pipeline metrics; build dashboards and reporting cadences to track funnel performance from top-of-funnel through closed-won • Design and execute multi-touch, multi-channel campaigns targeting AI/ML engineers, platform teams, and technical decision-makers at mid-market and enterprise accounts • Manage and optimize paid acquisition budgets across Google, LinkedIn, programmatic, sponsorships, and emerging channels; hold yourself to CAC and LTV/CAC targets • Partner with Sales to build and refine lead scoring, MQL/SAL definitions, SLAs, and handoff processes that improve conversion rates and deal velocity • Architect and manage the marketing tech stack (CRM, MAP, attribution, intent data, enrichment) to support scalable, data-driven demand gen operations • Plan and execute Runpod’s event strategy, including owned events, sponsored conferences, and field marketing activations • Build lifecycle and nurture programs that convert free-tier users and signups into qualified pipeline (PLG-to-sales motion) • Hire, develop, and lead a demand generation team as the function scales; define roles, set priorities, and establish operating cadences • Collaborate with Product Marketing, Content, and Developer Relations to align campaigns with launches, positioning, and audience insights

**Responsibilities** **Campaign Build & Setup** - Build and launch search, display, and performance campaigns - Structure campaigns based on strategy and account needs - Implement keyword targeting and match types - Upload and manage ad creatives and extensions **Optimization & Performance Management** - Conduct ongoing campaign optimizations - Adjust bids, budgets, and targeting based on performance - Identify opportunities to improve CTR, CPC, and conversions - Monitor pacing and performance trends **Search Term & Negative Management** - Perform regular search term analysis - Identify irrelevant traffic and add negative keywords - Refine keyword targeting to improve efficiency - Maintain clean and scalable keyword structures **Reporting & Insights Support** - Support performance reporting and analysis - Flag performance changes and anomalies - Collaborate with senior team members on insights - Ensure data accuracy across platforms

• Oversee paid advertising campaigns for multiple clients • Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms • Conduct keyword research, audience targeting, and competitive analysis • Design and execute A/B testing strategies for continuous improvement • Monitor campaign performance daily and make data-driven optimizations • Assist with media creation, including ad copy writing and creative coordination • Develop advertising strategies aligned with client business goals • Provide monthly performance reports and communicate insights to account managers

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership. • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages. • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting. • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs. • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot. • Assisting with B2B new business efforts, including research, POV development, and pitch support. • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications. • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.