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Live Nation produces more concerts, sells more tickets and connects more brands to music than anyone else in the world.
Social Media Manager
Location
California + 2 moreAll locations: California | New York | Tennessee
Posted
92 days ago
Salary
$96K - $120K / year
Seniority
Senior
Job Description
Social Media Manager
Live Nation Entertainment
• Manage the day-to-day operations of all brand social media channels (Instagram, X, Threads, Broadcast Channels, Meta, TikTok, YouTube, YouTube Community, Veeps) • Schedule and post all content across channels, prioritizing native tools and tags over pre-scheduling including development of captions/copy (tone, voice) for team approval • Maintain and update the editorial calendar (including tags and product links), ensuring alignment across Marketing, Content, Partnerships, PR, Editorial, Product teams campaign launches • Ensure all content is optimized per platform, leveraging best practices in copy, tags, and timing • Collaborate with the creative team to deliver assets required for posting • Actively engage with audiences through likes, comments, and DMs to foster a vibrant community around our brands with pre-approved responses • Respond to brand-related questions, comments, brand mentions, and DMs in a timely and brand-appropriate manner • Support influencer, ambassador, artist/band, label & management social amplification efforts by monitoring and engaging with their content daily • Lead social listening to identify trending topics, audience conversations, and cultural moments relevant to the brand • Track industry news and social media trends, providing insights for engagement opportunities • Compile and distribute regular reports on campaign efficacy, identifying areas for growth and optimization • Provide weekly and monthly reports summarizing key metrics, learnings, and recommendations • Coordinate with internal teams / stakeholders and collaborators to streamline consistency and distribution timelines
Job Requirements
- Bachelor's degree in Marketing, Communication (or related field)
- 2-5 years of experience managing social platforms for multiple brands, with agency or label experience preferred
- Proven track record of building and managing social media accounts, demonstrating positive growth and community engagement
- Strong oral and written communication skills, with excellent copywriting abilities under pressure for multiple campaigns
- In-depth understanding of and extensive passion for social media platforms, industry trends, new technologies, AI, gaming, the music market and digital music services
- Knowledge of audio, photo, and video editing programs, as well as social management and listening platforms
- Highly organized and detail-oriented, with the ability to thrive in fast-paced environments while managing multiple projects
- Proven experience in running reports, analyzing data, and utilizing insights for strategy development
- Creative thinker adept at conceptualizing engaging social strategies that resonate with target audiences
Benefits
- Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match, stock reimbursement program
- New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
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