• Build and run the full social growth strategy with AI-powered trend analysis, content systems, and real-time optimization • Execute high-velocity growth hacker tactics daily • Turn every piece of content into acquisition using AI for ideation, production, scheduling, distribution, and analytics • Track and hit clear KPIs: follower growth, engagement rate, and trader conversion • Develop and test multiple content formats across platforms (short-form video, threads, memes, charts, educational content, etc.) • Identify repeatable viral content formats and scale them • Propose, build, launch, measure, and iterate initiatives with heavy AI and automation

• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter). • Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone. • Analyze, review, and report on the effectiveness of campaigns to maximize results. • Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions. • Stay up-to-date with current technologies and trends in social media, design tools, and applications. • Ad hoc responsibilities to meet the team's social media and marketing goals.

• Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook • Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts • Respond to comments, messages, and engage with our audience daily • Maintain a content calendar and ensure consistent posting schedules • Create simple graphics and captions using tools like Canva • Coordinate with animation and production teams to repurpose video content • Report on social media performance weekly • Develop social media growth strategies tailored for kids/education content • Analyze competitors and identify trends, opportunities, and viral formats • Recommend video topics, formats, posting times, and frequencies • Plan content campaigns around video launches and key milestones • Develop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups) • Provide strategic direction to execution teams and guide day-to-day posting decisions • Track performance metrics and adjust strategies to maximize growth

• Execute Bobbie’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, TYB, and other growing channels • Build tailored social and content strategies for each channel, standing up a tactical and intentional plan for TikTok, Instagram, YouTube, Pinterest and other emerging channels • Manage the social content calendar and ensure posts are scheduled and published across channels • Create platform-native content (short-form video, photos, captions, and simple graphics) using tools like iPhone, CapCut, Canva, or Figma • Build and engage our Bobbie community across channels, fostering conversation • Manage social-listening, engagement and community DMs in partnership with CX team • Identify trends, sounds, and cultural moments that Bobbie can participate in quickly • Partner with Marketing team, marketing channel leads, creative, copy and video teams to support campaign-based content requests and ad hoc social content needs • Create & manage social media content databases and resources to leverage across marketing and comms channels • Ensure consistency of brand voice across channels • Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life • Track performance and surface insights that help improve future content, sharing weekly and monthly reports with the team • Test & learn: ensure we learn from everything we do (e.g., message, medium, channel) and feed insight back into our strategy and creative process • Oversee freelance/contract creator support as needed to fulfill channel content needs