• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter). • Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone. • Analyze, review, and report on the effectiveness of campaigns to maximize results. • Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions. • Stay up-to-date with current technologies and trends in social media, design tools, and applications. • Ad hoc responsibilities to meet the team's social media and marketing goals.

• Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook • Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts • Respond to comments, messages, and engage with our audience daily • Maintain a content calendar and ensure consistent posting schedules • Create simple graphics and captions using tools like Canva • Coordinate with animation and production teams to repurpose video content • Report on social media performance weekly • Develop social media growth strategies tailored for kids/education content • Analyze competitors and identify trends, opportunities, and viral formats • Recommend video topics, formats, posting times, and frequencies • Plan content campaigns around video launches and key milestones • Develop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups) • Provide strategic direction to execution teams and guide day-to-day posting decisions • Track performance metrics and adjust strategies to maximize growth

• Execute Bobbie’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, TYB, and other growing channels • Build tailored social and content strategies for each channel, standing up a tactical and intentional plan for TikTok, Instagram, YouTube, Pinterest and other emerging channels • Manage the social content calendar and ensure posts are scheduled and published across channels • Create platform-native content (short-form video, photos, captions, and simple graphics) using tools like iPhone, CapCut, Canva, or Figma • Build and engage our Bobbie community across channels, fostering conversation • Manage social-listening, engagement and community DMs in partnership with CX team • Identify trends, sounds, and cultural moments that Bobbie can participate in quickly • Partner with Marketing team, marketing channel leads, creative, copy and video teams to support campaign-based content requests and ad hoc social content needs • Create & manage social media content databases and resources to leverage across marketing and comms channels • Ensure consistency of brand voice across channels • Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life • Track performance and surface insights that help improve future content, sharing weekly and monthly reports with the team • Test & learn: ensure we learn from everything we do (e.g., message, medium, channel) and feed insight back into our strategy and creative process • Oversee freelance/contract creator support as needed to fulfill channel content needs

Role Description This candidate will lead creative strategy, influencer partnerships, social media operations, and AI-powered content development. This role combines creative ideation, digital marketing execution, and performance analysis to drive measurable growth across platforms such as TikTok, Instagram, YouTube, and TikTok Shop. Key Responsibilities - Creative Strategy & Content Execution - Lead Creative Direction: Pitch and execute high-performing content concepts, campaign themes, and creator briefs aligned with brand goals. - Platform Expertise: Tailor content strategies specifically for TikTok (hooks/trends), Instagram (Reels/aesthetics), and YouTube (long-form/SEO). - Agile Content Creation: Identify emerging cultural moments and rapidly develop brand-relevant takes. - Multimedia Production: Utilize CapCut, Canva, and AI tools to edit video/image assets and repurpose content across platforms. - Performance Analysis: Review channel analytics monthly to sharpen creative strategy and improve ROI. - Creator & Influencer Management - End-to-End Management: Source, vet, and recruit influencers (micro to macro) and UGC creators across all major platforms. - Partnership Logistics: Manage the creator database, negotiate contracts, and handle outreach via Shopify Collabs and TikTok Affiliates. - Briefing & QA: Provide clear campaign objectives and brand guidelines to creators; review and approve all content prior to go-live. - Ad Integration: Collaborate with the ad agency to identify and scale top-performing creator assets for paid media. - TikTok Shop & Social Operations - Storefront Management: Optimize TikTok Shop listings (titles, descriptions, pricing) and monitor real-time analytics to drive conversions. - Affiliate Coordination: Manage commission-based sellers and implement promotional events and ad integrations. - Community Engagement: Oversee daily posting schedules and maintain the brand voice across DMs, comments, and mentions. - AI-Assisted Editorial - SEO Content: Use AI tools (ChatGPT, Claude, etc.) to draft SEO-optimized blog posts and product roundups. - CMS Publishing: Refine AI-generated drafts for brand voice and publish content directly to Shopify or WordPress. Qualifications - English (C1/C2) and Spanish. - 2 to 8 years of experience with Social Media and Content creation. - Desired tools: TikTok Creator Marketplace, Instagram Creator Studio, YouTube Studio, ChatGPT, TikTok Analytics, Meta Business Suite, and Google Analytics. - Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection. - Bachelor’s or Associate’s degree preferred. Benefits - Hourly rate starting at USD 1288$/month (final rate will be experience-based). - Annual pay increments. - Discretionary client bonuses (80 % of clients award year-end bonuses). - 7 U.S. federal holidays + 4 paid PTO days. - Monthly medical insurance stipend (after meeting eligibility criteria). - Birthday / Anniversary bonuses + Gym / Wellness allowance. - Unlimited online fitness classes + company events & Christmas celebrations. Our Core Values at Work We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.