Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category. Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security. Silverfort is seeking a Website Growth & Conversion Manager to help evolve our corporate website into a high-performing digital growth engine. This role will focus on improving user experience, increasing engagement, and driving stronger conversion across inbound and campaign traffic. You will work cross-functionally with Growth, Paid Media, Brand, and Web teams to build and optimize high-impact web experiences. This is a hands-on role for a digitally-savvy marketer who enjoys building, testing, and continuously improving website performance. - 3–5 years of hands-on experience in digital marketing, website optimization, or growth marketing in a B2B environment - Proven experience building and optimizing landing pages that improve engagement and conversion - Strong understanding of CRO principles, UX best practices, and performance-focused messaging - Hands-on experience in WordPress (Elementor preferred) - Working knowledge of SEO fundamentals and website performance best practices - Experience using analytics and testing tools to inform optimization decisions - Strong ownership mindset with the ability to execute independently and collaborate cross-functionally

Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category. Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security. Silverfort is seeking a Website Growth & Conversion Manager to help evolve our corporate website into a high-performing digital growth engine. This role will focus on improving user experience, increasing engagement, and driving stronger conversion across inbound and campaign traffic. You will work cross-functionally with Growth, Paid Media, Brand, and Web teams to build and optimize high-impact web experiences. This is a hands-on role for a digitally-savvy marketer who enjoys building, testing, and continuously improving website performance. - 3–5 years of hands-on experience in digital marketing, website optimization, or growth marketing in a B2B environment - Proven experience building and optimizing landing pages that improve engagement and conversion - Strong understanding of CRO principles, UX best practices, and performance-focused messaging - Hands-on experience in WordPress (Elementor preferred) - Working knowledge of SEO fundamentals and website performance best practices - Experience using analytics and testing tools to inform optimization decisions - Strong ownership mindset with the ability to execute independently and collaborate cross-functionally

• Design and implement conversion rate optimization strategies to increase lead generation, improve user experience, and maximize ROI across web and mobile platforms. • Use tools like Google Analytics 4 and Microsoft Clarity to assess website and landing page performance, identifying areas for improvement. • Plan, create, and run A/B and multivariate tests to evaluate the effectiveness of different strategies, layouts, and content to enhance conversion rates. • Conduct AP testing and research other websites to identify what works, what could work for us, and what might not be suitable. • Generate and propose creative ideas aimed at improving conversions, clicks, and overall user engagement. • Collaborate with the team to improve website flow and layout based on data insights, ensuring a seamless user experience across all devices. • Analyze and enhance conversion paths for various marketing campaigns, such as popups and emails, to improve overall performance. • Generate actionable reports detailing test results, CRO initiatives, and overall site performance for internal teams and management. • Stay updated on industry trends, tools, and best practices in conversion optimization, conducting regular competitor analysis to stay ahead.

• Conduct welcome calls to newly registered clients and introduce them to the platform • Guide clients through key platform features, helping them take meaningful first steps toward activation • Drive client conversion by proactively engaging users and moving them toward becoming active on the platform • Inform clients about platform updates, new features, or important changes • Address initial client questions and provide clear, helpful guidance • Maintain accurate records of client interactions and follow-up actions • Collaborate with internal teams to share client feedback and improve the onboarding experience