• Build, launch, and optimize integrated marketing campaigns that generate qualified leads and support enterprise pipeline goals. • Develop multi-channel programs, including events, webinars, ABM, outbound sequences, digital advertising, and content syndication, to drive engagement and conversion. • Partner closely with Sales to align campaigns with target accounts, opportunity stages, and revenue objectives. • Manage agencies and channel partners to ensure coordinated execution and measurable impact. • Work closely with Sales leadership to define, maintain, and evolve rules of engagement, including lead routing logic, qualification criteria, MQL/SQL definitions, and follow-up expectations. • Collaborate with SDR/BDR teams to ensure clean, timely, and actionable handoffs that increase speed to lead, response rates, and conversion. • Maintain shared dashboards and communication rhythms to ensure Marketing and Sales are aligned on priorities, pipeline progression, and account engagement. • Diagnose gaps in the marketing/sales/revenue flow and implement improvements across process, tooling, and messaging. • Own 1:Many and 1:Few ABM strategy, including segmentation, outreach orchestration, personalization, and measurement. • Maintain real-time visibility into account lists (cold/warm/hot), opportunity status, buying committees, and behavioral signals. • Identify themes and insights from active opportunities and use them to shape messaging, offers, and campaign direction. • Design and operate nurture journeys that move prospects from awareness to MQL to SQL, and support customer re-engagement and expansion. • Build persona-based and stage-based lifecycle programs that improve relevance, accelerate sales cycles, and boost conversion rates. • Continuously refine nurture paths through A/B testing, scoring improvements, workflow optimization, and behavioral insights. • Serve as a hands-on expert in HubSpot (or similar marketing automation platforms), owning campaign setup, workflows, nurture logic, scoring models, email operations, and reporting. • Ensure flawless data hygiene, lead routing, attribution, and automation across MAP platforms and Salesforce. • Partner with Revenue Operations on lead flow, routing rules, field mappings, and campaign influence models. • Manage email marketing, segmentation, list building, and deliverability best practices. • Own weekly reporting on campaign performance, funnel health, and ROI; translate insights into strategic recommendations. • Experiment aggressively, optimizing channels, creative, audience targeting, and spend to improve lead quality and cost efficiency. • Deliver dashboards and insights to key stakeholders across Marketing, Sales, and the executive team. • Collaborate with content, creative, and field marketing teams to bring campaigns to life. • Introduce operational improvements to scale demand generation efforts efficiently. • Perform other responsibilities as required.

• Set up, manage, and optimise Google Shopping campaigns • Configure and enhance product feeds within Google Merchant Center • Use Google Ads and the company's internal platform to monitor and manage performance • Analyse campaign data to identify trends, improve ROI, and drive sales • Allocate budgets strategically across products and campaigns • Prepare and deliver performance reports and actionable insights • Communicate updates and progress to internal teams in the UK and Asia • Once established, liaise directly with English-speaking clients to discuss campaign results and recommendations

• Plan, execute, and optimize high-impact user acquisition campaigns across performance platforms, including Meta, Google Ads, IronSource, Unity, Liftoff, and more. • Analyze campaign data and drive performance toward maximum Return on Ad Spend (ROAS), making proactive, data-driven decisions. • Monitor key metrics and adjust strategies continuously to improve results and reach ambitious growth goals. • Lead A/B testing initiatives to uncover insights and elevate UA performance. • Track and report performance metrics regularly, ensuring transparency and measurable impact. • Build and maintain strong relationships with advertising partners, driving collaboration and mutual success. • Collaborate cross-functionally to develop and implement innovative user acquisition strategies. • Proactively stay ahead of industry trends and best practices, bringing fresh ideas to the team and continuously pushing the bar.

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and Social platforms such as Meta & LinkedIn, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. • Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. • Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns. • Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. • Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. • Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. • Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. • Work flexibly in a dynamic environment, demonstrating creativity and adaptability. • Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. • Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. • Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base. • Other duties, as assigned.