• Plan, execute, and optimize high-impact user acquisition campaigns across performance platforms, including Meta, Google Ads, IronSource, Unity, Liftoff, and more. • Analyze campaign data and drive performance toward maximum Return on Ad Spend (ROAS), making proactive, data-driven decisions. • Monitor key metrics and adjust strategies continuously to improve results and reach ambitious growth goals. • Lead A/B testing initiatives to uncover insights and elevate UA performance. • Track and report performance metrics regularly, ensuring transparency and measurable impact. • Build and maintain strong relationships with advertising partners, driving collaboration and mutual success. • Collaborate cross-functionally to develop and implement innovative user acquisition strategies. • Proactively stay ahead of industry trends and best practices, bringing fresh ideas to the team and continuously pushing the bar.

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and Social platforms such as Meta & LinkedIn, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. • Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. • Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns. • Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. • Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. • Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. • Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. • Work flexibly in a dynamic environment, demonstrating creativity and adaptability. • Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. • Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. • Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base. • Other duties, as assigned.

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. • Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. • Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns. • Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. • Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. • Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. • Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. • Work flexibly in a dynamic environment, demonstrating creativity and adaptability. • Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. • Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. • Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.

Role Description Vortala is seeking an experienced PPC Team Leader to lead and develop a team of Paid Traffic Specialists while driving the strategy and performance of our paid advertising services. Our clients are primarily chiropractic and dental practices with a straightforward goal: generate more new patients. This role is accountable for ensuring paid advertising delivers measurable lead generation and ROI for those clients. This is a hands-on leadership role. The majority of time (~70%) is spent overseeing and optimizing campaigns directly, with the remaining focus on mentoring the team, refining processes, and elevating overall service quality. Beyond day-to-day management, this role carries real strategic weight. You’ll have a strong voice in shaping Vortala’s paid advertising direction including refining our Google and Meta offerings, improving how we operate, and identifying opportunities to expand into new platforms and services. We’re looking for someone who takes ownership, collaborates well, and makes the team around them better. Qualifications - 5+ years hands-on experience managing Google Ads campaigns in an agency environment - 3+ years hands-on experience managing Meta (Facebook/Instagram) advertising campaigns - Experience leading or mentoring PPC specialists, or managing a small team - Experience working within a Google Ads MCC environment managing multiple client accounts simultaneously - Proven ability to generate qualified leads and strong ROI for small-business clients with modest budgets - Solid understanding of lead generation optimization for campaigns with smaller budgets and limited geographic targeting - Experience implementing and troubleshooting conversion tracking Requirements - Strong working knowledge of Google Ads and Meta Ads Manager - Proficiency with Google Analytics and campaign performance reporting - Familiarity with call tracking platforms (e.g., WhatConverts or similar) - Experience with Microsoft Advertising is a plus - Familiarity with workflow or automation tools (e.g., Zapier, GoHighLevel) is a plus Benefits - Full-time, Monday through Friday, 40 hours per week contractor position - Flexibility in work hours - Support for both U.S. and Australian clients - Availability to work at least 4–5 hours per day during standard U.S. business hours (7:00 AM–5:00 PM EDT, Monday through Friday) - Occasional availability during Australian business hours for client support and escalations as needed Company Description In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet. Today, our dedicated team of 80 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and digital marketing strategy. Our core company values are Trust, Growth and Leadership. And our team culture is based on practicing the “Outward Mindset” which is the simple idea that, “our success is a by-product of helping others succeed.” Vortala brands include: - Perfect Patients (allied healthcare) - Smile Marketing (dental) - Expanding into other healthcare verticals