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• Lead the strategy, setup, and optimisation of Google Shopping and paid media campaigns for international retail brands • Manage and maintain product data feeds in Google Merchant Center • Analyse campaign data to identify insights, trends, and optimisation opportunities to improve ROI and sales performance • Oversee budget allocation and performance management across multiple accounts and product lines • Prepare and present detailed performance reports and growth insights to internal stakeholders • Collaborate with UK and Asia teams to ensure consistent delivery and campaign success • Once settled in, act as the primary client contact, delivering performance updates, insights, and strategic recommendations • Over time, lead and mentor a team of 35 regional specialists to support campaign operations and client growth
• Set up, manage, and optimise Google Shopping campaigns • Configure and enhance product feeds within Google Merchant Center • Use Google Ads and the company's internal platform to monitor and manage performance • Analyse campaign data to identify trends, improve ROI, and drive sales • Allocate budgets strategically across products and campaigns • Prepare and deliver performance reports and actionable insights • Communicate updates and progress to internal teams in the UK and Asia • Once established, liaise directly with English-speaking clients to discuss campaign results and recommendations