• Monitoring mentions and reviews • Daily monitoring of brand and WeedeN store mentions: Social media (Instagram, Facebook, TikTok, Telegram, LINE, etc.). • Forums / chats for expats and tourists. • Reviews on travel platforms (as needed). • Set up and maintain an alert system: new reviews, negativity, spikes in discussion, potential PR topics, and crises. • Maintain a database of reviews and mentions: topic, sentiment, language, store, reason for negativity/praise. • Promptly and professionally respond to reviews. • Develop and maintain a response guide (playbook). • Establish logic: which cases we solve ourselves, and which we escalate to stores, operators, or lawyers. • Help translate and adapt responses in different languages: minimum English, Thai (with support from the internal team). • Analyze store and brand ratings across key platforms: dynamics, drop-off points, strong points. • Launch initiatives to increase ratings together with the operations team. • Propose and implement initiatives to improve customer experience based on review data. • Prepare monthly and quarterly reputation analytics. • Formulate actionable conclusions: what needs to change in service, communication, or product. • Track how changes affect reviews and ratings together with the marketing and retail departments.

• Develop and regularly update the content strategy for key platforms taking into account advertising restrictions in Thailand. • Manage the content plan: rubrics, formats, tone of voice, tie-in to seasons, events, brand “states”, launch of new SKUs and activities in stores. • Create and adapt content: texts, scripts, stories, Reels/shorts, simple visuals (in coordination with the designer and brand team). • Manage daily: posts, stories, replies in comments and direct messages, basic moderation. • Work with UGC: come up with mechanics that provoke content from store guests. • Help launch and promote offline activities through social networks. • Participate in the selection of influencers. • Monitor key metrics: reach, ER, subscriber growth, engagement, link clicks, saves, replies to stories, etc. • Prepare brief reports on campaigns and months: what worked, what didn't, which formats and topics give the best result. • Constantly test new formats: Reels, polls, guides, carousels, live formats, collab content.

• Own the day-to-day operating system of PORTFOLIO PLAY • Translate founder vision into clear priorities, plans, and outcomes • Ensure alignment, accountability, and momentum across teams and ventures • Surface blockers early and drive resolution • Lead and coordinate the studio’s Strategy Team, including Mission Control, Tech / Factory, Sales, and Media • Run operating cadence: daily or async huddles, weekly Level 10s, retrospectives, planning sessions • Act as escalation point and tie-breaker when execution stalls • Coach team leads and portfolio CEOs from an execution and systems perspective • Own and evolve the Circle of Life (CoL): process documentation operating manuals lifecycle definitions for ventures, teams, and initiatives • Ensure CoL is the single source of truth for how the studio runs • Drive adoption and operational discipline across the organisation • Support onboarding and scaling of new ventures • Build reusable templates, intake flows, and delivery systems • Improve execution quality via QA, MVP mapping, rollout readiness, and continuous process improvement • Participate in strategy and execution reviews with portfolio founders • Drive documentation and knowledge sharing to reduce dependency on individuals • Host internal workshops and enablement sessions • Reinforce a remote-first, async-friendly, execution-focused culture • Support hiring and onboarding from a systems and process lens

• Ensure Workday deployments are properly planned, staffed, and delivered successfully • Communicate and work effectively with customer stakeholders/steering committees, customer project managers, and internal teams to ensure a positive, sustainable result • Ensure projects are delivered on time and within budget • Identify the risks associated with the project and appropriately escalate project issues to customer team and internal stakeholders • Develop risk mitigation solutions as needed with input from the internal project team and stakeholders • Support the sales cycles by assisting with scoping, project estimation, and Statement of Work (SOW) review • Maintain Workday certifications