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InStride Health logo
InStride Health

Evidence-based anxiety and OCD treatment for kids, teens, and young adults (ages 7-22).

Digital Analytics Manager

Data AnalystData AnalystOtherRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

85 days ago

Salary

$116K - $129K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishSQL

Job Description

Digital Analytics Manager

InStride Health

• Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel. • Partner with marketing and website leadership to implement measurement frameworks and KPIs that track website performance and patient acquisition. • Maintain the configuration of OursPrivacy to ensure website and marketing tracking remain HIPAA-compliant and secure. • Collaborate with product and engineering teams to support accurate tracking between website activity and backend application data. • Maintain consistent UTM and tracking parameters to support accurate attribution of website traffic and enrollments. • Partner with the data science team to query and analyze web behavioral data in Snowflake, connecting it with backend datasets to better understand user journeys from first visit to enrollment. • Build and maintain Looker dashboards that provide accessible reporting on marketing and website performance. • Document tagging, naming conventions, and analytics processes to support consistent data collection and reporting. • Analyze website traffic, user behavior, and customer journeys to identify trends and opportunities to improve the user experience and drive patient enrollments. • Support collaboration with the data science team to help develop behavioral datasets that inform analytics and modeling. • Conduct routine data audits and site health checks to ensure continuity between website activity, marketing channels, and patient data. • Serve as a key analytics resource for the marketing team, helping stakeholders interpret data and use reporting tools effectively.

Job Requirements

  • 5+ years of experience in web analytics with a focus on implementation and optimization strategy.
  • Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Experience with Mixpanel or similar event-based analytics tools (Amplitude, Heap).
  • Experience working with privacy orchestration tools (e.g., Freshpaint, OursPrivacy) in regulated environments.
  • Familiarity with Webflow or similar CMS platforms, including analytics and testing capabilities.
  • Proficiency in SQL and experience building dashboards in Looker.
  • Experience querying event data in Snowflake or similar data warehouses.
  • Ability to translate complex analytics findings into clear insights for stakeholders.
  • Experience using analytics to support website optimization, lead generation, and conversion improvement.
  • Strong collaboration skills and the ability to work cross-functionally in a fast-paced environment.
  • High attention to detail, strong organizational skills, and a problem-solving mindset.
  • Experience in healthcare or HIPAA-regulated environments is a plus but not required.

Benefits

  • Generous benefits package (401k with match)
  • Flexible PTO
  • Paid holidays
  • 4 week paid sabbatical
  • 12 week paid parental leave
  • Health benefits starting on your first day
  • Opportunity to work with talented and experienced team members

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