Role Description The Manager, Content Development leads the development of innovative, high-quality K-12 educational content aligned to market needs. This role requires a blend of leadership to engage and bring the best from a team of content specialists while managing external subject matter experts, vendors, and content partnerships to ensure all resources represent engaging, impactful digital tools that support defined educational outcomes. A strong understanding of how to leverage AI technologies to scale content design and development without sacrificing quality is essential. Responsibilities - Content Strategy & Development - Translate product strategy and roadmap priorities into actionable educational content development plans with clear milestones and deliverables. - Lead large-scale educational content development projects from planning through production and iteration, overseeing the development of interactive student-facing lessons and teacher-facing resources and product training materials. - Ensure all content is innovative, pedagogically sound, and meets the learning objectives of K-12 digital literacy curricula. - Aggregate customer feedback, usage analytics, and student outcome data to inform content improvements, collaborating with the product team to align on priorities. - Stay current with trends in educational technology, digital/AI literacy, and AI-assisted content development to drive continuous content and process improvement. - Team Leadership - Manage and mentor a small content team, fostering a collaborative environment that encourages innovation and high performance. - Lead as a player-coach, providing ongoing hands-on coaching and development on content production tools, AI-assisted workflows, and best practices while actively contributing to the work yourself. - External Relationships & Content Partnerships - Manage a network of subject matter experts who inform content strategy, advisory boards, and content development. - Identify and cultivate content partnerships that enhance the breadth and quality of educational resources. - Establish clear expectations, deliverables, and feedback processes for all SME, vendor, and partner engagements. - Serve as the primary point of contact for external collaborators, ensuring consistent communication and alignment on goals and timelines. - Content Standards, Production Systems & Quality Assurance - Create and maintain comprehensive guidelines for content creation, including style guides, tone, branding specifications, and pedagogical standards. - Develop and implement content production rubrics, version control processes, and documentation systems to streamline development and manage revisions efficiently. - Oversee content validation to ensure all materials meet educational standards and accessibility requirements. - Implement quality control measures to maintain high standards across all content outputs. - Manage the content development budget, ensuring resources are allocated efficiently to meet organizational goals. Qualifications - Master’s degree in education, curriculum and instruction, instructional design, or a related field preferred. - 5-7 years of experience in curriculum development, instructional design, or educational content development, preferably in an edtech organization. - At least 3 years of people management experience, with the ability to mentor and develop a content team. - Proven experience using AI tools and technologies to scale content development without sacrificing quality. - Experience with assessment design and demonstrating measurable learning outcomes. - Experience managing external relationships with SMEs, vendors, or content partners to deliver high-quality educational resources. - Strong project management skills with the ability to manage multiple workstreams, vendors, and deadlines simultaneously. - Experience managing project budgets. - Excellent written and verbal communication skills. Preferred Qualifications - Content expertise and familiarity with established frameworks (e.g., ISTE) in one or more of the following: AI literacy, digital literacy, and/or college and career readiness. - Experience developing customer-facing training content. - Experience with Articulate products (Storyline, Rise, or similar authoring tools). Supervisory Responsibilities This is a management role responsible for supervising and supporting a team. Responsibilities include providing coaching and feedback, conducting regular 1:1s, facilitating team meetings, managing performance and development plans, participating in hiring and onboarding processes, and ensuring alignment with department and company goals. Success Factors for this Role - A passion for helping students build healthy and proficient relationships with technology. - A mindset that is hungry, humble, and people smart. - Comfort operating in a dynamic, fast-paced environment marked by change and innovation. - A respectful, compassionate approach when working with colleagues, customers, and partners. - Willingness to collaborate, offer constructive feedback, and actively seek learning opportunities. - Curiosity about artificial intelligence (AI) and other emerging technologies. Working Conditions This position is primarily performed in a remote office environment and typically involves prolonged periods of sitting at a desk and working on a computer. The role requires frequent communication with colleagues and others, which involves the ability to exchange information clearly and effectively, both verbally and in writing. It may also include repetitive motion activities such as typing and using a mouse, occasional movement within the workspace to access materials or equipment, and sufficient visual acuity to perform computer work and read printed or digital documents.

• Creation of content for social media, banners, presentations, and advertising materials. • Editing of reels, promotional videos, and audiovisual content for digital campaigns. • Development and customization of websites on WordPress, Shopify, or Wix. • Adaptation of content for social media campaigns and Google Ads. • Proposing innovative content aligned with the latest digital trends.

• Learning the ins and outs of SEO through our performance.io Academy • Conducting research across a range of therapy areas to ensure content is scientifically accurate, with a focus on scientific findings for the US • Helping to create presentations across a range of SEO deliverables like keyword research and sitemaps, bringing medical expertise to the insights • Writing clear, informative, and accurate medical copy for doctors, patients, and the general public in line with performance.io’s SEO strategies and guidance, specifically targeting the US • Collaborating with the SEO team to develop quality, search-optimized copy • Guiding junior team members and providing senior review to ensure we produce quality, scientifically accurate content that aligns to performance.io’s content development guidance • Manage client and internal communications regarding content across multiple projects and lead content discussions on client status calls • Working closely with Content Team Leads to ensure projects are running smoothly

• Channel Management — own and manage all social channels: LinkedIn, Twitter/X, Instagram, YouTube. Plan, create, schedule posts. Track performance weekly • Blog & Articles — write and publish SEO articles, comparisons, integrations, product releases, thought leadership. Work from pre-defined briefs • Creative Production — produce social visuals and templates in Canva/Figma. Create ad creatives for Meta campaigns. Design one-pagers and partner marketing kits • UGC & Testimonials — source and coordinate UGC creators, adapt scripts, collect testimonials, build plug-and-play marketing kits for partners • Asset Management — organize central asset library, ensure brand consistency, version control on all creatives