The Learning Internet Inc

Role Description The Manager, Content Development leads the development of innovative, high-quality K-12 educational content aligned to market needs. This role requires a blend of leadership to engage and bring the best from a team of content specialists while managing external subject matter experts, vendors, and content partnerships to ensure all resources represent engaging, impactful digital tools that support defined educational outcomes. A strong understanding of how to leverage AI technologies to scale content design and development without sacrificing quality is essential. Responsibilities - Content Strategy & Development - Translate product strategy and roadmap priorities into actionable educational content development plans with clear milestones and deliverables. - Lead large-scale educational content development projects from planning through production and iteration, overseeing the development of interactive student-facing lessons and teacher-facing resources and product training materials. - Ensure all content is innovative, pedagogically sound, and meets the learning objectives of K-12 digital literacy curricula. - Aggregate customer feedback, usage analytics, and student outcome data to inform content improvements, collaborating with the product team to align on priorities. - Stay current with trends in educational technology, digital/AI literacy, and AI-assisted content development to drive continuous content and process improvement. - Team Leadership - Manage and mentor a small content team, fostering a collaborative environment that encourages innovation and high performance. - Lead as a player-coach, providing ongoing hands-on coaching and development on content production tools, AI-assisted workflows, and best practices while actively contributing to the work yourself. - External Relationships & Content Partnerships - Manage a network of subject matter experts who inform content strategy, advisory boards, and content development. - Identify and cultivate content partnerships that enhance the breadth and quality of educational resources. - Establish clear expectations, deliverables, and feedback processes for all SME, vendor, and partner engagements. - Serve as the primary point of contact for external collaborators, ensuring consistent communication and alignment on goals and timelines. - Content Standards, Production Systems & Quality Assurance - Create and maintain comprehensive guidelines for content creation, including style guides, tone, branding specifications, and pedagogical standards. - Develop and implement content production rubrics, version control processes, and documentation systems to streamline development and manage revisions efficiently. - Oversee content validation to ensure all materials meet educational standards and accessibility requirements. - Implement quality control measures to maintain high standards across all content outputs. - Manage the content development budget, ensuring resources are allocated efficiently to meet organizational goals. Qualifications - Master’s degree in education, curriculum and instruction, instructional design, or a related field preferred. - 5-7 years of experience in curriculum development, instructional design, or educational content development, preferably in an edtech organization. - At least 3 years of people management experience, with the ability to mentor and develop a content team. - Proven experience using AI tools and technologies to scale content development without sacrificing quality. - Experience with assessment design and demonstrating measurable learning outcomes. - Experience managing external relationships with SMEs, vendors, or content partners to deliver high-quality educational resources. - Strong project management skills with the ability to manage multiple workstreams, vendors, and deadlines simultaneously. - Experience managing project budgets. - Excellent written and verbal communication skills. Preferred Qualifications - Content expertise and familiarity with established frameworks (e.g., ISTE) in one or more of the following: AI literacy, digital literacy, and/or college and career readiness. - Experience developing customer-facing training content. - Experience with Articulate products (Storyline, Rise, or similar authoring tools). Supervisory Responsibilities This is a management role responsible for supervising and supporting a team. Responsibilities include providing coaching and feedback, conducting regular 1:1s, facilitating team meetings, managing performance and development plans, participating in hiring and onboarding processes, and ensuring alignment with department and company goals. Success Factors for this Role - A passion for helping students build healthy and proficient relationships with technology. - A mindset that is hungry, humble, and people smart. - Comfort operating in a dynamic, fast-paced environment marked by change and innovation. - A respectful, compassionate approach when working with colleagues, customers, and partners. - Willingness to collaborate, offer constructive feedback, and actively seek learning opportunities. - Curiosity about artificial intelligence (AI) and other emerging technologies. Working Conditions This position is primarily performed in a remote office environment and typically involves prolonged periods of sitting at a desk and working on a computer. The role requires frequent communication with colleagues and others, which involves the ability to exchange information clearly and effectively, both verbally and in writing. It may also include repetitive motion activities such as typing and using a mouse, occasional movement within the workspace to access materials or equipment, and sufficient visual acuity to perform computer work and read printed or digital documents.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is ideal for a marketer who enjoys bringing structure, focus, and analytical discipline to complex, fast-moving environments. The Marketing Manager will drive measurable growth across Learning.com’s priority states through highly structured, data-driven Account-Based Marketing (ABM) programs aligned with revenue targets. This role is expected to apply disciplined prioritization and make trade-off recommendations when competing demands do not align with defined revenue objectives in partnership with sales and regional leaders. Strong analytical skills, disciplined project management, and advanced fluency in Salesforce and HubSpot are essential to ensure campaigns are targeted, measurable, and tied to revenue outcomes. This person will devise and own ABM campaign strategy and end-to-end execution: - Audience research - Account insights - Campaign execution - Reporting - Cross-functional coordination with Sales, CSM, Product Marketing, and RevOps Confidently and respectfully challenge requests that do not align with agreed revenue priorities or campaign strategy. The ideal candidate thrives in creating organized systems and brings clarity and focus to fast-moving environments by protecting focus on the highest-impact revenue priorities. They build repeatable processes and ensure campaigns run with precision from planning to performance tracking. Qualifications - Experience in K–12 edtech and SaaS. - 3–6 years in Demand Generation, ABM, Growth Marketing, or Marketing Operations with demonstrated ownership of campaigns aligned to pipeline and revenue outcomes. - Strong analytical background: ability to build reports, interpret data, and translate insights into strategy and prioritization decisions. - Advanced proficiency with Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution). - Demonstrated success running structured, measurable ABM programs with clear links to pipeline progression or account engagement. - Demonstrated ability to manage competing demands and prioritize work based on strategic objectives. - Comfortable communicating trade-offs and respectfully challenging requests that are not aligned with campaign or revenue objectives. - Ability to manage multiple campaigns with rigor, prioritize effectively, and drive work to completion. - Strong writing and communication skills with the ability to craft clear messaging for executive-level educator audiences. Requirements - Build and manage structured ABM programs targeting tiered districts, ensuring alignment with business goals, revenue expectations, and defined regional revenue hypotheses. - Evaluate incoming regional marketing requests against priorities and defined revenue impact criteria; recommend sequencing, re-scoping, or declining work that does not meet established thresholds. - Conduct deep account research: district priorities, leadership structure, mandates, funding, competitive landscape, and buying cycles and synthesize findings into clear strategic recommendations for cross-functional team alignment. - Translate insights into tailored ABM plays, messaging, and sequences aligned to executive audiences (Superintendent, C&I, Technology) with defined success metrics established prior to launch. - Partner with Sales and regional leaders to confirm account prioritization and expected pipeline contribution before campaign execution. - Maintain organized ABM documentation, playbooks, timelines, and dashboards that clearly show campaign objectives, sequencing decisions, and regional performance trends. - Manage Salesforce and HubSpot campaign structures, ensuring correct associations, tracking, and hygiene across Lead, Contact, Account, and Opportunity objects to ensure accurate attribution of marketing activity to pipeline and revenue outcomes. - Design dashboards that report on ABM performance, pipeline progression, conversion rates, ROI, and campaign effectiveness with support from Marketing Analyst to support prioritization, resource allocation, and campaign investment decisions. - Monitor data quality and partner with Marketing Analyst and RevOps to address gaps impacting reporting accuracy or revenue attribution. - Track campaign budgets, vendor spend, and campaign-level investment-to-return performance to inform continuation, optimization, or discontinuation of marketing investments. - Synthesize campaign and pipeline performance data into clear insights that inform regional strategy discussions within cross-functional meetings. - Partner closely with Sales to define account priorities, outreach sequencing, meeting follow-ups, and pipeline expectations while helping align marketing activity to define regional revenue priorities. - Bring data and campaign insights into cross-functional discussions to support prioritization decisions. - Work with CSMs to align expansion opportunities, handoffs, and customer insights that inform ABM targeting and identify opportunities where marketing activity can support expansion pipeline. - Collaborate with Product Marketing to incorporate accurate product narratives, competitive positioning, and relevant assets into ABM plans. - Coordinate with vendors and internal team members to execute ABM components on time and budget and ensure activities remain aligned with regional campaign objectives. - Create high-quality ABM deliverables: one-sheets, email sequences, landing pages, district-specific briefs, and leadership kits aligned to defined account strategy and campaign objectives. - Ensure all content aligns with brand standards, strategic positioning, and district-level outcomes while clearly communicating the value proposition for district leaders. - Execute campaigns with structured workflows, timeline management, QA processes, and post-campaign analysis to ensure campaigns launch effectively and generate measurable engagement and pipeline signals. - Apply creative thinking to develop targeted messaging for district leaders grounded in account insights and campaign strategy. - Support sales events by aligning attendee strategy, outreach, and follow-up with regional ABM objectives, while partnering with the events team to ensure strong execution and ROI tracking. - Evaluate event participation opportunities in partnership with Sales to ensure alignment with regional priorities and expected pipeline impact. - Support Sales with messaging, materials, and district-specific insights for events, meetings, and executive briefings to strengthen engagement with priority accounts. - Capture insights from events and field engagement to inform future ABM campaigns and regional targeting. - Apply defined revenue criteria to prioritize work across competing demands within assigned regions. - Exercise decision authority where scope is clear and partner with Pod leaders to influence prioritization where decisions are shared. - Recommend trade-offs, sequencing adjustments, or scope changes when requests do not align with agreed objectives. - Protect focus on the highest-impact regional revenue priorities. - Bring disciplined, data-informed thinking to evolving cross-functional environments and elevate prioritization conversations when needed. - Other duties as assigned. Benefits - Remote work environment. - Equal employment opportunities. - Reasonable accommodations for individuals with disabilities.