• Lead the next phase of integrated global growth and category leadership for R+Co • Unify marketing, brand development, creative, digital, product development, packaging, and e-commerce • Hold full ownership of the DTC P&L and be responsible for strengthening profitable demand generation • Elevate brand distinction and increase innovation velocity across markets • Collaborate with cross-functional leaders across different teams • Integrate previously distributed functions into a cohesive commercial operating model • Strengthen performance transparency and build scalable systems aligned with multi-year value creation

• Compose, build, and launch targeted email campaigns in PatientHub (white-labeled GHL) • Compose, format, and schedule weekly newsletters • Execute email campaigns for: Product launches, Content marketing initiatives, Events, webinars, and affiliate campaigns • Ensure all email and newsletter assets are: Accurately implemented, Brand-aligned, Fully QA’d, Launched on schedule • Set up standard email and newsletter tracking automations including: Opens, Clicks, CTR, CTOR, Form Submissions, Booked Consultations • QA and validate: Email links and CTAs, Tracking and tagging accuracy, Lead capture quality • Perform pre- and post-launch QA to identify surface-level issues: Formatting errors, Broken links, Incorrect tracking • Monitor email KPIs such as: Engagement rates, Click-through rates • QA leads generated from email campaigns and newsletters • Flag performance or technical concerns to the Marketing Manager and Allem for deeper analysis or remediation • Work closely with the Marketing Data, Analytics & Automation Specialist (Allem)

• Create and publish content: social posts, graphics, infographics, web updates, and digital, campaign assets • Execute campaigns that communicate client value propositions and highlight member products and services • Maintain and improve websites in WordPress and Drupal, including landing pages and routine updates (HTML/CSS) • Execute targeted email communications using Mailchimp and membership database (CRM) (segmentation and audience targeting) • Produce multimedia assets using Adobe tools plus basic photo, video, and audio editing • Support monthly performance reporting across social, email, and web channels • Work across client SaaS systems including membership databases, conference management and registration tools, learning new platforms quickly and simplifying processes • Support website security and member only content delivery, coordinating updates and improvements with staff and vendors • Coordinate with TSO teams, vendors, and client stakeholders to keep projects moving and deliver on deadlines

• lead the development and execution of Medallion’s conference and field event strategy, ensuring alignment with revenue targets, ICP priorities, and market expansion goals • partner directly with the Head of Demand Generation to identify, evaluate, and contract with high-impact event partners, conferences, trade shows, and industry expos that align with our target personas and growth markets • conduct structured research and evaluation of prospective events, building and maintaining relationships with event organizers, associations, and ecosystem partners to secure high-value sponsorships and long-term partnerships • identify and execute supporting opportunities beyond booth presence — including speaking engagements, panel placements, executive roundtables, hosted dinners, curated networking events, and auxiliary activations that elevate Medallion’s thought leadership • serve as the primary point of contact for Sales, Product Marketing, and executive stakeholders regarding conference strategy, ensuring alignment on target accounts, messaging focus, and meeting goals • develop and execute comprehensive pre-event activation strategies that drive awareness of Medallion’s presence, including targeted email campaigns, LinkedIn promotion, SDR outreach sequences, executive meeting scheduling, and account-based engagement plans • partner with Sales leadership to secure high-value meetings in advance of events, aligning outreach to priority accounts and target personas • coordinate closely with Marketing Operations to ensure accurate tracking of registrations, meeting bookings, engagement metrics, sourced pipeline, and influenced pipeline • create clear internal visibility into event objectives, account targets, and onsite goals so that Sales and executive teams are aligned before arrival • oversee onsite execution to ensure premium brand representation, seamless logistics, and high-quality executive experiences • develop structured post-event follow-up campaigns in partnership with Demand Generation and SDR teams to convert engagement into qualified pipeline • establish a regular cadence of reporting and analytics on field marketing performance, presenting insights and ROI to Marketing leadership and the executive team • continuously refine the event-to-pipeline motion by analyzing performance data, identifying gaps, and implementing optimization strategies