• Regional GTM & planning • Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars • Target account strategy • Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks) • Partner & field marketing • Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays • Localization & product marketing • Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house • Content for the region • Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on on-chain payments • Events & activations • Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre-/during-/post-event programs and measurable ROI • Comms & PR • Coordinate regional PR and earned moments with HQ comms and agencies • Enablement • Build regional sales decks, talk tracks, objection handling, and case studies • Agency & vendor management • Source and manage regional specialists (events, creative, PR, translators, etc.)

• Lead the overall development and execution of Brightside’s multi-channel client engagement strategy, ensuring alignment with customer success goals and business priorities • Develop the 2026 Client Engagement and Communications Plan in partnership with Customer Success and other internal stakeholders • Ensure all client engagement activities reinforce Brightside’s brand voice, values, and engagement objectives • Act as the primary strategic liaison between Marketing, Customer Success, and Product, ensuring cohesive communication strategies across all touch points • Oversee the planning and deployment of targeted, segmented engagement campaigns across email, mailers, push notifications, and in-app messaging • Set and manage deployment schedules for major campaigns (e.g., Consolidated Credit, Student Loan Wage Garnishments, Free Financial Tools) • Direct the creation of campaign briefs, timelines, and execution plans to ensure timely delivery and cross-team coordination • Ensure campaign deliverables are error-free, on-brand, and optimized for engagement and conversion • Provide creative direction and feedback on all marketing and communication materials, ensuring consistent messaging and design across channels • Oversee the evolution of Brightside’s visual and narrative identity to support client engagement goals and campaign differentiation • Collaborate with internal design, content, and product teams to translate business objectives into compelling, actionable creative outputs • Review, analyze, and synthesize campaign performance data to identify insights and optimize engagement strategies • Establish frameworks for reporting and continuous learning across clients and channels • Maintain and evolve marketing project documentation and playbooks to ensure ongoing alignment with Brightside’s strategic objectives • Participate actively in cross-functional meetings, sharing updates, priorities, and insights to inform decision-making and alignment

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns. • Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods. • Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies. • Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points. • Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials. • Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions. • Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

• Develop and execute comprehensive a regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities • Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned events • Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments, in close partnership with sales • Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals • Own regional marketing pipeline targets and ensure alignment with business objectives • Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI