Checker

• Regional GTM & planning • Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars • Target account strategy • Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks) • Partner & field marketing • Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays • Localization & product marketing • Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house • Content for the region • Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on on-chain payments • Events & activations • Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre-/during-/post-event programs and measurable ROI • Comms & PR • Coordinate regional PR and earned moments with HQ comms and agencies • Enablement • Build regional sales decks, talk tracks, objection handling, and case studies • Agency & vendor management • Source and manage regional specialists (events, creative, PR, translators, etc.)