• Identify and develop new customer opportunities, including greenfield accounts and expansion opportunities within existing customers • Create and advance a high-quality sales funnel through strategic account planning, customer discovery, and proactive engagement • Identify, structure, and close large, complex sequencing projects that drive meaningful, sustained consumables revenue — beyond routine utilization • Drive new instrument placements by aligning platform capabilities to high-impact scientific, clinical, and operational needs • Navigate long, multi-stakeholder sales cycles involving scientific leaders, operations, procurement, finance, and executive decision-makers • Expand platform adoption by aligning applications to customer funding sources, study design, and downstream objectives • Deliver quarterly and annual revenue consistent with assigned quota and operating targets • Maintain disciplined forecasting and opportunity management using Salesforce.com (SFDC), with clear articulation of deal strategy, risks, and next steps • Serve as a trusted field voice, providing customer, competitive, and market insight to inform product and GTM strategy • Operate with urgency, ownership, and accountability in a fast-moving startup environment

• Lead, coach, and develop a team of Account Executives focused on new logo acquisition across assigned regions in the Americas. • Set clear expectations around pipeline creation, deal quality, forecast accuracy, and quota attainment. • Conduct regular 1:1s, deal reviews, pipeline inspections, and forecast calls to drive accountability and performance. • Recruit, onboard, and ramp top enterprise sales talent as the team scales. • Own regional revenue performance, including quota attainment, pipeline coverage, and forecast accuracy. • Partner closely with AEs on strategic accounts and complex opportunities, providing deal strategy, executive alignment, and negotiation support. • Help build and enhance NiCE Cognigy’s sales methodology and ensure consistent execution across the team. • Drive disciplined CRM usage and data hygiene to support predictable outcomes. • Collaborate with Marketing, BDR, Presales, Product, Professional Services, and Partner teams to maximize pipeline generation and deal execution. • Align regional execution with broader GTM priorities, ICP focus, and vertical strategies. • Support and participate in executive briefings, QBRs, and key industry events as needed. • Act as a voice of the field, providing feedback on product, messaging, competitive dynamics, and customer needs. • Foster a culture of high performance, transparency, and trust, consistent with Cognigy’s values. • Lead by example—demonstrating strong executive presence, customer empathy, and operational discipline. • Inspire and motivate the team through change, growth, and increasing market visibility.

• Identify and create new business opportunities • Nurture and expand existing client relationships • Gather and analyze market data to identify potential clients and projects • Monitor and assess market changes, competition, and client needs • Build and maintain strong relationships with key stakeholders • Assist the BD in preparing proposals, contracts, and negotiation strategies • Conduct simple primary calls and follow-up calls independently • Undertake research to explore new growth markets

• Act as long-term visionary to grow current account business and identify emerging opportunities • Identify and achieve channel sales targets • Own sales performance metrics to ensure success of business • Manage all dealer channels within territory • Collaborate with internal and external stakeholders • Engage with the Director of E-Commerce to elevate digital acumen • Work with Marketing to maximize opportunity for exposure and growth • Liaise with Brand Developers for adequate training • Evaluate market trends and communicate to sales leadership • Lead contract negotiations and onboarding of new customer partnerships • Conduct live trainings and product demos