Lead and execute influencer marketing strategies, manage creator partnerships, oversee campaign activations, and track performance metrics to ensure alignment with brand objectives and drive cultural relevance across social media platforms.

Who we are: The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more. Job Summary: About Creators for Good: Come join the Ad Council’s Creators for Good team, a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the country’s most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities, social influencers, subject matter experts, podcasters, businesses, athletes, musicians, faith leaders and more. The incorporation of trusted messengers is a crucial element to the Ad Council’s ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships. About the opportunity: We are seeking a Manager, Creators for Good to support influencer strategy and execution for 3-5 campaigns. In this role, you will manage or support 3-5 concurrent trusted messenger activations with minimal oversight. Your primary role as the Manager, Creators for Good is the full-service execution of trusted messenger and influencer activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy and brief development, sourcing, influencer or network outreach, brand safety vetting, copywriting, content development, review and approval, paid amplification strategy and execution, stakeholder coordination, measurement, analytics and cross-functional collaboration. Compensation and Engagement: This role is a temporary contract employee position to provide coverage during an employee’s parental leave. This means that, while the position is at all times one of “at will employment”, the Ad Council anticipates at present that the employment length would be from June 2026 to October 2026. The compensation for this position is within the range of $6,250 - $6,500 monthly (depending on experience). Contract employees will be eligible to participate in limited benefits and paid time off. We are also open to this role being a fully remote position. What You’ll Do: - Develop comprehensive influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition - Independently oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks. - Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals. - Consult with existing and potential clients on influencer marketing opportunities - Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns. - Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget. - Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation. - Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time. What You’ll Bring:  - 3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients. - Experience navigating highly matrixed organizations and building collaborative relationships internally and externally - Creative and strategic thinker who proactively ideates and activates - Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting - Excellent project management skills, organizational skills, and attention to detail - Excellent communication skills (verbal and written) - Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube What we’re committed to: At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today. The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status. The Ad Council invites all qualified interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below. How to reach us: To apply online: https://www.adcouncil.org/join-our-team Email: (careers@adcouncil.org) Fax (212) 922-1676 or Ad Council Attn: People Operations Team 815 2nd Avenue, 9th Floor New York, NY 10017 #LI-Remote

About Think Jam: Think Jam is a leading digital agency that specializes in growing high-profile fandoms, franchises, and IPs. We work with top global studios, entertainment brands, and creators to leverage social media and digital strategy to build, engage, and scale audiences across the most influential platforms. With a focus on social growth, fandom intelligence, and creative content, we drive successful campaigns that resonate with communities and maximize the potential of iconic brands. Job Overview The Creator Marketing Manager is a key role within our creative agency, responsible for developing and executing influencer marketing campaigns across entertainment verticals. This role requires a genuine passion for film culture and fan communities, deep fluency across social platforms, and strong interpersonal skills to navigate creator and client relationships. The ideal candidate brings 3–5 years of experience in influencer or entertainment marketing, a natural ability to build trust with creators and partners, and a confident, relationship-led approach to outreach and negotiation. What You'll DoSOCIAL EDITORIAL - Support the Social Editorial program — a client-facing initiative focused on building film and entertainment communities across Instagram, TikTok, and YouTube. - Manage both inbound and outbound creator outreach, identifying and engaging film enthusiasts, fan accounts, and entertainment-adjacent creators aligned with client campaigns. - Build and maintain relationships with Instagram-first film community accounts, with a strong understanding of platform culture, content aesthetics, and community behavior. - Identify emerging entertainment voices on TikTok and support timely, culturally relevant content placements that resonate with film and fandom audiences. - Support YouTube creator relationships for longer-form editorial content, including reviews, reactions, and fandom-driven storytelling. - Serve as a day-to-day client-facing contact for Social Editorial campaigns, communicating placement opportunities, creator updates, and performance insights clearly and professionally. CREATOR MARKETING - Research, identify, and evaluate relevant creators aligned with client objectives and target audience. - Develop and maintain relationships with creators, negotiating partnerships and securing collaboration opportunities. - Create and execute influencer marketing campaigns, including briefing creators, managing content, and tracking performance. - Review and understand creator contracts and lead on redline changes. - Monitor industry trends and emerging platforms to stay current with influencer marketing best practices. - Ensure campaigns stay within budget, with accurate tracking and timely influencer payments. - Facilitate partnerships between creators, clients, and brands to drive cross-promotion opportunities. - Collaborate with creative teams to develop content ideas aligned with client goals. - Lead brainstorms and support pitch deck creation and presentation. CAMPAIGN ANALYSIS & REPORTING - Track and analyze KPIs for influencer campaigns and Social Editorial efforts. - Prepare reports and presentations communicating campaign results, insights, and recommendations to clients and internal stakeholders. - Continuously monitor and optimize campaigns based on data-driven insights to maximize performance and ROI. CLIENT RELATIONSHIPS - Serve as a primary point of contact for clients, ensuring clear and effective communication throughout the campaign process. - Collaborate with account managers, creative teams, and social teams to align strategies and deliver strong client service. - Foster relationships with external partners including creators, talent agencies, and reps. TEAM & GENERAL - Provide guidance and support to Creator Marketing Coordinators and team members supporting campaigns. - Work closely with the Global Creator team to prioritize and delegate work effectively. - Represent the company at trade and industry events. - Lead by example in adopting office and business management processes. - Deliver against key competencies and agreed S.M.A.R.T. objectives. Who You Are - 3–5 years of experience in influencer, creator, or entertainment marketing — agency experience preferred. - A genuine passion for film, TV, and entertainment culture; you know the fandoms, follow the conversation, and understand what drives engagement in these communities. - Proven experience working with or within entertainment-focused social communities — fan accounts, film TikTok, cinephile spaces, and similar. - Fluency across Instagram, TikTok, and YouTube, with a strong understanding of how content culture and community behavior differ across platforms. - Strong interpersonal and communication skills — comfortable negotiating placements and managing ongoing creator relationships with a relationship-led, non-transactional approach. - Natural relationship-builder who connects authentically with creators, fans, and partners at all levels. - Highly organized, with the ability to manage multiple campaigns and priorities simultaneously. - Comfortable operating in a fast-moving, sometimes ambiguous environment — able to read a room, adjust tone, and build trust over time. What We Offer - A dynamic and creative environment with an emphasis on company culture - The opportunity to work with top entertainment brands and franchises - A flexible, remote-first work culture - Competitive salary and benefits package We strive to create a great environment and an opportunity to work with an excellent team of people. Like the rest of the team, you’ll benefit from: - Health insurance packag - Parental leave package - 15 vacation days; rising 1 per year up to 20 days - 11 public holidays - Sick time, plus time off for birthdays, cultural/religious holidays, voting, and charity work. - 401K facility - Salary range: $65k-$72k per annum (depending on experience) Other information: Think Jam is an equal opportunity employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. We actively encourage people from all walks of life, including those from historically marginalized groups and non-traditional backgrounds to apply.

• Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Translate findings into clear strategic recommendations for internal teams and clients • Develop insight-driven creator strategies • Identify audience segments and communities relevant to brand campaigns • Inform creator selection and creative direction using consumer insights • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning • Contribute to campaign strategy development for major brand partners • Present insights and strategic recommendations internally and to clients • Help develop messaging frameworks grounded in audience motivations and behavior • Contribute to thought leadership • Identify emerging trends in consumer behavior and creator marketing • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking