Top Shelf® Academy

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish • Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations • Write clear, compelling performance recaps and updates that translate data into business-relevant narratives • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization. • Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses. • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations. • Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives. • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs. • Identify growth opportunities and flag risks before they surface in the data. • Contribute to pitches and new business for performance media influencer campaigns.

• Own qualified inbound revenue end-to-end • Lead discovery, strategy framing, proposal alignment, and close • Maintain deal momentum from first conversation to signed agreement • Program design, translating brand goals into influencer program recommendations • Draw on deep working knowledge of past campaigns for thoughtful, insight-driven follow-ups

• Oversee end-to-end campaign execution—from influencer outreach and contract negotiation to final reporting. • Use AI tools (e.g., ChatGPT) to proofread, generate briefs, and streamline repetitive tasks. • Draft and proofread contracts, client briefs, and outreach emails. • Build strong, trust-based relationships with influencers, ensuring brand alignment. • Navigate demanding client expectations and propose strategic pivots.

• Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Translate findings into clear strategic recommendations for internal teams and clients • Develop insight-driven creator strategies • Identify audience segments and communities relevant to brand campaigns • Inform creator selection and creative direction using consumer insights • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning • Contribute to campaign strategy development for major brand partners • Present insights and strategic recommendations internally and to clients • Help develop messaging frameworks grounded in audience motivations and behavior • Contribute to thought leadership • Identify emerging trends in consumer behavior and creator marketing • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

• Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Translate findings into clear strategic recommendations for internal teams and clients • Develop insight-driven creator strategies • Identify audience segments and communities relevant to brand campaigns • Inform creator selection and creative direction using consumer insights • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning • Contribute to campaign strategy development for major brand partners • Present insights and strategic recommendations internally and to clients • Help develop messaging frameworks grounded in audience motivations and behavior • Contribute to thought leadership • Identify emerging trends in consumer behavior and creator marketing • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

• Analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners • Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning

• Own qualified inbound leads • Lead discovery, strategy framing, proposal alignment, and close • Deliver thoughtful, value-driven follow-ups • Partner with Strategy, Creative, and Leadership when needed