Top Shelf® Academy

• Support research platforms, brands, and verticals • Analyze data pulled from social listening tools to craft compelling, data-driven campaign narratives • Identify algorithm-centric cultural trends shaping content and influencer strategy • Build data-rich decks for pitches and campaigns • Translate data into compelling narratives • Source high-quality, relevant creators within the social landscape • Craft compelling campaign concepts that offer creative excellence and demonstrate innovative thinking • Align creator ecosystems and platform behaviors with campaign goals • Present strategies to clients, articulating insights and recommendations clearly • Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time • Explore and apply innovative AI-driven processes to elevate proposals and client deliverables • Collaborate with creative, new business, marketing, product, and agency-wide teams to deliver strategic impact

• Develop integrated social and influencer strategies tied to measurable business outcomes • Own day-to-day relationships as the primary client point of contact • Lead strategic planning, quarterly business reviews, and campaign ideation • Navigate complex client conversations with confidence and clarity • Contribute to new business pitches and proposals as needed • Directly manage 1–3 account managers or supervisors • Provide coaching, feedback, and career development support • Delegate campaign workstreams and review output for quality • Foster an inclusive, high-performance team culture • Lead end-to-end delivery of multi-platform influencer programs • Oversee influencer selection, briefing, content review, and performance reporting • Ensure on-time, on-budget delivery across a diverse client scope • Drive cross-department collaboration with creative, paid media and strategy teams to align on campaign goals and ensure seamless execution • Serve as the internal connector between client needs and departmental capabilities, facilitating clear communication and shared accountability across functions

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish • Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations • Write clear, compelling performance recaps and updates that translate data into business-relevant narratives • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. • Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization. • Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses. • Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations. • Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives. • Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs. • Identify growth opportunities and flag risks before they surface in the data. • Contribute to pitches and new business for performance media influencer campaigns.

• Own qualified inbound revenue end-to-end • Lead discovery, strategy framing, proposal alignment, and close • Maintain deal momentum from first conversation to signed agreement • Program design, translating brand goals into influencer program recommendations • Draw on deep working knowledge of past campaigns for thoughtful, insight-driven follow-ups

• Oversee end-to-end campaign execution—from influencer outreach and contract negotiation to final reporting. • Use AI tools (e.g., ChatGPT) to proofread, generate briefs, and streamline repetitive tasks. • Draft and proofread contracts, client briefs, and outreach emails. • Build strong, trust-based relationships with influencers, ensuring brand alignment. • Navigate demanding client expectations and propose strategic pivots.

• Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Translate findings into clear strategic recommendations for internal teams and clients • Develop insight-driven creator strategies • Identify audience segments and communities relevant to brand campaigns • Inform creator selection and creative direction using consumer insights • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning • Contribute to campaign strategy development for major brand partners • Present insights and strategic recommendations internally and to clients • Help develop messaging frameworks grounded in audience motivations and behavior • Contribute to thought leadership • Identify emerging trends in consumer behavior and creator marketing • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

• Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Translate findings into clear strategic recommendations for internal teams and clients • Develop insight-driven creator strategies • Identify audience segments and communities relevant to brand campaigns • Inform creator selection and creative direction using consumer insights • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning • Contribute to campaign strategy development for major brand partners • Present insights and strategic recommendations internally and to clients • Help develop messaging frameworks grounded in audience motivations and behavior • Contribute to thought leadership • Identify emerging trends in consumer behavior and creator marketing • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

• Analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners • Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning