• Own creative direction for high-impact brand campaigns, launches, and integrated experiences. • Serve as a core contributor and driver of Webflow's visual identity—reshaping, documenting, and shepherding its evolution across the organization. • Translate brand and business strategy into cohesive, story-driven creative concepts and systems. • Actively shape and evolve Webflow's visual expression as the brand grows, scales, and responds to a changing landscape. • Partner with leadership, Ops, and cross-functional teams to align goals, define success criteria, and maintain clarity across initiatives.

Profound is on a mission to help companies understand and control their AI presence. As our first and only Visual Designer, you will define and drive our visual direction, building industry-leading design assets that empower brands to win on the generative internet. What you’ll do - Create polished, impactful presentations, graphics, and digital assets that clearly communicate Profound’s vision, value, and product capabilities - Move quickly to produce high-quality design assets on short timelines, balancing speed and excellence without compromising quality - Partner closely with Marketing, Sales, Product, and Leadership teams to translate complex ideas into visually engaging narratives - Work fluidly across Google Slides and Figma, adapting designs for diverse contexts including sales decks, marketing materials, and product mockups - Ensure visual coherence across all customer touchpoints and refine and evolve brand guidelines as needed Who you are - Maintain an extremely high bar for craft and polish, with attention to detail that sets your work apart - Comfortable operating in fast-paced environments and reliably available for quick turnarounds without sacrificing quality - Versatile designer with strong skills in presentation design using Google Slides and UI or design tools such as Figma - Located anywhere in the world and able to thrive working remotely with distributed teams - Strong communicator who can clearly articulate design decisions and incorporate feedback to continuously improve work Note from our co-founder In the evolving landscape of product development, exceptional design is not merely a nice-to-have, it is foundational. As software engineering becomes increasingly accessible, it is taste, creativity, and thoughtful execution that differentiate outstanding products from the rest. I believe deeply that design sits at the core of our success. At Profound, my goal is to build a design team renowned for setting a new standard of excellence, crafting experiences so compelling they become benchmarks in our industry. If you are someone who believes in the transformative power of great design and wants to create work that genuinely shapes the future, join us. Let’s redefine what’s possible together. Dylan Babbs, Co-founder & CTO Location This is a remote, global role designed for visual storytellers who excel at speed, creativity, and delivering visual impact. Work samples are required as part of the application. For this role, the expected base salary range is $120,000 to $200,000 (NY). Comp may vary by location. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

• Develop and refine brand assets such as typography, color palettes, guidelines, and design templates. • Own and evolve the visual identity across all brands and products. • Create visual materials to support brand communication and internal needs. • Collaborate with stakeholders and cross-functional design teams to ensure cohesive brand storytelling. • Lead brand consistency across all touchpoints (SMM, CRM, product, marketing). • Define and maintain brand guidelines and ensure their correct implementation. • Review and provide feedback on design outputs to maintain high quality standards. • Drive creative direction for campaigns, launches, and key visuals. • Support and mentor designers in brand-related tasks.

About AllTrails AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us! This is a U.S. based remote position. Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future. San Francisco Bay Area employees are highly encouraged to come into the office one day a week. Reporting into the Brand Design team, this role will work hand-in-hand with marketing teams to concept and execute creative for advertising and organic social, with a primary focus on motion and video assets across social, display, broadcast, and digital channels. To be successful, the individual must be a creative problem solver, a visual storyteller, a collaborative teammate, and be passionate about sharing their love of the outdoors with everyone. If you always ask why, can’t help but solve problems through motion and visuals, and love the outdoors this could be a great opportunity. Join our mission to help people spend more time outside! What You'll Be Doing: - Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative - Concept and produce motion-first paid advertising creative using After Effects, with occasional video editing in Premiere or Final Cut - Build templates and modular motion systems (in Figma and Adobe tools) that enable high-quality creative to be generated and iterated quickly at scale - Generate effective brand creative with an iterative mindset to drive growth and continuously optimize performance across animated and static formats - Ensure brand consistency across all touchpoints, translating our brand systems into compelling creative executions while pushing the AllTrails brand forward through best-in-class design - Clearly articulate design decisions to stakeholders, co-workers, and external vendors and incorporate feedback quickly - Work quickly and effectively juggle multiple projects in a fast-paced, performance-driven environment Requirements: - 3+ years of professional design experience, with significant experience creating motion-driven marketing and paid advertising creative - A strong portfolio showcasing real-world examples of creative executions for advertising campaigns across social, display, broadcast, and digital platforms - Demonstrated ability to design high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms that align strongly with overall brand look and feel - Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut for editing and finishing - Strong understanding of motion principles (timing, pacing, typography in motion, transitions) and how motion impacts performance marketing - Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics - Ability to regularly produce high quality communications with attention to detail and strong design fundamentals; can demonstrate a strong understanding of layout, typography, visual hierarchy, and how these translate into motion - Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop) - Self-motivated with an ability to work in a fast-paced and sometimes ambiguous remote work environment - Strong organizational and time management skills - Able to take constructive feedback and evolve designs to meet business objectives - Humility, empathy and open-mindedness — no egos Bonus Points: - Experience designing for various groups of people (international audiences, multi-language localization, accessibility for people with disabilities, etc.) - Experience designing localized creative for international markets Perks & Benefits: - Competitive and equitable compensation, including ownership through equity and performance-based bonuses. - Comprehensive health, dental, and vision coverage to support your physical and mental well-being. - Unlimited PTO in addition to company holidays. - Dedicated time once a month to test and improve our product through company-wide no-meeting days. - Fully paid parental leave to birthing and non-birthing parents. - 401k Match & access to financial wellness resources through Origin. - Remote work stipend to help you design a comfortable and productive home office. - Annual learning stipend to invest in your long-term professional growth and skills. - Exclusive discounts on our subscriptions and merchandise for you and your friends & family. - An authentic investment in you as a human being and a professional—we value your identity as much as your output. $70,000 - $90,000 a year This range represents our good faith estimate for a successful candidate’s starting base salary. Final offers are determined by a blend of factors including specialized skills, experience, and relevant credentials. In addition to base pay, our total rewards package includes an equity stake in the company and a performance-based bonus program. Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive. AllTrails participates in the E-Verify program for all remote locations. By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice.