• Own content marketing programs across Bitly and its related brand channels, from strategy and planning through creation, distribution, and performance. • Stay on top of emerging trends in content, AI, and audience behavior, helping ensure Bitly’s content strategy looks ahead to a changing landscape. • Lead emerging and opportunistic content initiatives (e.g., podcasts, editorial formats, new media types), testing and scaling new ways to reach and engage audiences over time. • Exercise strong editorial judgment in prioritizing content ideas, formats, and opportunities based on business impact and audience needs. • Leverage AI-powered tools and workflows to systematize and scale components of content creation, distribution, and analysis. • Lead the creation of original data-driven reports and research to drive thought leadership, turning insights into narratives that build credibility. • Lead Bitly’s YouTube content strategy in close partnership with Creative, Acquisition, and Product Marketing, ensuring video content supports full-funnel goals from awareness through education and adoption. • Create customer stories and case studies in partnership with the Product Marketing team, bringing real-world use cases, outcomes, and value to life. • Own content distribution programs that extend the lifecycle of core content by repurposing and adapting assets across channels and formats. • Optimize content for discoverability across human and AI-driven surfaces, working closely with the Acquisition team to support SEO and GEO priorities. • Partner with the Brand team, external leaders, customers, and industry voices to co-create authority-building content that earns citations, third-party references, and broader industry visibility. • Support product launches and marketing campaigns with content that educates new and existing customers, ensuring alignment with messaging, timing, and go-to-market priorities. • Support executive thought leadership through content development and ghostwriting, in partnership with the rest of the Brand & Content team. • Track and report on content performance and engagement, using insights to inform clear actions that improve effectiveness over time.

The Health & Wellness Specialist is a highly mobile, expert clinical resource who supports Experience Senior Living communities through hands-on guidance, temporary leadership coverage, stabilization support, and best-practice execution. This role is 100% travel-based and is deployed to communities experiencing vacancies, transitions, performance gaps, regulatory risk, or heightened operational need within the Health & Wellness and Memory Care functions.   The Specialist works side-by-side with community teams, providing clinical expertise, training, coaching, and direct operational support while reinforcing ESL standards, regulatory compliance, and resident care excellence. While this role does not hold permanent supervisory responsibility, it may temporarily perform essential functions of the Director of Health & Wellness during vacancies, onboarding periods, or short-term assignments. Clinical Leadership & Operational Support - Serve as an on-site clinical expert and operational resource to Executive Directors, Directors of Health & Wellness, and wellness Teams. - Provide hands-on support and guidance in resident assessments, care planning, medication management, staffing, documentation, clinical oversight and clinical decision-making. - Temporarily assume Director of Health & Wellness /Director of Memory Care responsibilities during vacancies, leaves of absence, onboarding periods, or periods of increased operational need, ensuring continuity of care and regulatory compliance. - Provide clinical input, manage and support resident assessment process including move-ins, transfers, and care level appropriateness when requested. - Support communities in addressing resident and family concerns related to care delivery, clinical decisions, or transitions. - Promote person-centered care practices that uphold dignity, respect, and quality of life. Training, Coaching & Capability Building - Deliver side-by-side training and coaching to Health & Wellness leaders and wellness  team members, reinforcing ESL standards, policies, and best practices. - Support onboarding and transition of newly hired Directors of Health & Wellness through real-time guidance, mentoring, and skills check reinforcement. - Educate teams on resident rights, dignity, infection control, documentation standards, medication administration, and clinical workflows. - Reinforce accountability and consistency without assuming long-term people management authority. - Support communities in achieving and sustaining a “survey-ready” environment at all times. Quality, Compliance & Risk Management - In partnership with Divisional support and Quality Assurance, participate in scheduled clinical audits, site visits, and operational reviews to assess compliance with ESL standards and applicable state and federal regulations. - Identify trends in incidents, falls, medication errors, infections, and documentation gaps; partner with community and divisional leadership on corrective action planning. - Provide guidance during regulatory surveys, follow-up visits, or corrective action periods as directed by the SVP, Health & Wellness. - Ensure appropriate partnerships with ancillary service providers (home health, hospice, therapy, etc.) to support resident outcomes.   Collaboration & Travel - Partner closely with the SVP, Health & Wellness, Divisional Operations leaders, and community Executive Directors to prioritize deployments based on business need. - Maintain flexibility to deploy rapidly to communities across the operating and developing portfolio. - Provide timely feedback, observations, and recommendations following assignments to inform ongoing improvement efforts. Additional Responsibilities - Maintain required licensure across assigned states. - Participate in on-call or emergency clinical support as directed. - Perform other duties as assigned consistent with the scope and intent of the Specialist role.

• The Sr. Specialist, Technology Education content will create easy to follow user guides, quick start booklets, and how to articles that demystify technical features for nontechnical audiences. • You’ll produce polished, on brand materials and collaborate with PMs, data engineers, cross-functional SMEs, and partner success to capture the right workflows. • Author & design: Create step-by-step user guides, quick starts, and release note summaries; lay out content in Adobe InDesign with on brand typography, styles, and component libraries. • Translate technical to plain language: Turn product specs, clinical workflows, and API driven features into simple, task-based instructions and visuals. • Single-source content: Reuse content across PDFs, web help, and training handouts; maintain a clean component/style system. • Visual explainers: Create callouts, annotated screenshots, and simple diagrams; partner with Design for complex visuals and templates. • Create on-demand content: Develop shortform, modular, self-paced technology content that supports self-paced learning for users and internal teams. • Capture onscreen workflows using screen recording tools. • Script short, task-based walkthroughs or “how to” clips. • Edit footage (basic trimming, callouts, annotations, captions) to ensure content is accessible and easy to follow. • Create knowledge checks & competency assessments: Develop short quizzes, scenario-based questions, and skill verification checkpoints aligned to specific product workflows. • SaaS savvy: Test features in a staging environment, capture accurate steps, and flag UX snags; keep docs in sync with iterative releases. • Stakeholder collaboration: Run content walkthroughs with PM/Eng/CS/Clinical SMEs; incorporate feedback and track approvals. • Continuous improvement: Monitor support tickets and learning analytics to identify doc gaps; propose updates that reduce “how do I…?” inquiries.

• Lead the strategy and deployment of internal AI systems for marketing, copywriting, and creative content • Build and maintain in-house generative AI capabilities capable of handling sensitive or adult digital content • Architect, integrate, and scale custom AI tools while ensuring compliance and strong data governance • Collaborate cross-functionally with marketing, product, and engineering teams to develop AI-driven workflows tailored to business needs