• Lead the end-to-end execution of product launches, defining goals, target audiences, and success metrics. • Act as the primary translator between the Product team and GTM functions, distilling technical roadmaps into consumable content. • Create strategic tools, including competitive battle cards, sales decks, and ROI calculators, to drive ARR and bookings. • Conduct competitive positioning research and buyer persona (ICP) analysis to influence the product roadmap, understand customer needs, pain points, and why we win or lose deals. • Partner with the Senior Content Strategist to ensure external content is technically accurate and strategically aligned. • Act as the expert on our buyers (ICPs) and competitors, providing actionable insights to influence the product roadmap.

• Own and manage the full HCP acquisition and retention lifecycle, from targeting and onboarding to engagement, loyalty, and reactivation. • Develop and execute the HCP Business Development Playbook, including frameworks, messaging, and enablement tools to drive consistent outreach and conversion across sales and distributor teams. • Lead the Sampling Program, including segmentation, offer development, fulfillment coordination, and ROI analysis to encourage practitioner trial and product adoption. • Collaborate with distributors to align acquisition campaigns, sampling initiatives, and loyalty programs with shared revenue and engagement objectives. • Design and implement the HCP Loyalty Program (future phase), focused on tiered rewards, exclusive education, and retention strategies that enhance lifetime value. • Partner cross-functionally with Sales, Brand, and Digital teams to deliver a cohesive practitioner experience across email, events, and distributor channels. • Track, analyze, and optimize HCP funnel metrics, identifying opportunities to improve lead quality, conversion rates, and account retention through data-driven insights.

• Collaborate with the Product organization to drive awareness, usage, and adoption of Discogs. • Conduct comprehensive market research and data analysis to gain insights into the diverse behaviors and preferences of Discogs' audience. • Collaborate closely with the Product and UX organizations to inform decisions related to user engagement and experience. • Support the development and execution of data-driven marketing campaigns that cater to different user segments, fostering increased engagement. • Utilize analytics systems to monitor and manage performance metrics. • Act as the 'voice of marketing' between Marketing and Product teams. • Keep abreast of industry trends, competitive landscape, and user feedback to propose innovative strategies. • Collaborate with cross-functional teams within Discogs to ensure consistent messaging, brand positioning, and user experience across all touchpoints. • Manage a central hub for product updates focused on educating users about Discogs features.

• Develop and Execute GTM Strategies: Define and implement go-to-market strategies for new product launches, market expansions, and product updates to drive adoption and revenue growth. • Product Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicate the value of our products to target audiences across various channels. • Customer and Market Research: Conduct customer, competitor, and market research to understand industry trends, customer needs, and competitive landscapes. • Content Creation: Collaborate with Content Marketing to develop product-related content such as website copy, product overviews, whitepapers, webinars, case studies, and blogs. • Demand Generation Support: Partner with the Demand Generation team to develop and execute marketing campaigns that generate leads and support customer acquisition. • Sales Enablement: Create sales tools, training materials, and pitch decks to empower Sales and Customer Success teams with the knowledge to effectively position and sell products. • Customer Feedback and Advocacy: Work with Product Management and Customer teams to gather and analyze customer feedback to guide product development, inform go-to-market decisions, and identify opportunities for customer advocacy. • Performance Analysis and Feedback Loops: Collaborate with Marketing Operations and Demand Generation teams to monitor product and campaign performance metrics, analyze data, and adjust marketing tactics to optimize results and meet business objectives. • Other duties as assigned.