• Define and own the overall marketing strategy for EdTech mobile apps • Own and optimize product-wide CPA at scale • Scale acquisition through continuous experimentation • Own marketing performance tracking end-to-end • Lead, mentor, and grow the UA and Creative Production teams

• Own and align marketing-sourced pipeline to ARR and PE goals. • Execute global ABM for high-value enterprise accounts. • Develop and implement scalable digital and field marketing programs. • Continuously optimize funnel conversion and ROI. • Lead development of value propositions, buyer insights, and competitive GRC positioning. • Create compelling executive-level content (compliance, audit, risk mitigation, ROI). • Build customer advocacy (case studies, references, communities). • Build and support channel, advisory, integration, and technology partners with co-marketing. • Equip partners with messaging, collateral, and thought leadership. • Establish a metrics-driven operating cadence: dashboards, forecasts, attribution, and KPI reporting. • Own funnel analytics, segmentation, campaign performance, and pipeline velocity. • Drive CAC efficiency and accurate forecasting with Finance and Sales. • Build, develop, and mentor the marketing team and agency ecosystem. • Partner with Sales, Product, and Customer Success on GTM strategy. • Present strategy, progress, insights, and investment recommendations to the CEO, Board, and PE sponsors.

• Define and refine marketing strategies across multiple businesses, industries, and engagement types. • Establish clear growth priorities, sequencing, and success metrics across initiatives. • Balance near-term demand generation with longer-term brand and authority building. • Provide senior-level oversight and guidance across a broad mix of channels, including paid social and digital advertising, SEO, content marketing, email campaigns, webinars, and media creation. • Lead and mentor a distributed marketing team based primarily in India. • Interface with the U.S.-based CEO and senior leadership on priorities and performance. • Support initiatives related to manufacturing and financial investments as applicable.

• Lead Portfolio & GTM Strategy - Own and drive the global go-to-market strategy for Alteryx’s Cloud Data Platform big bet • Define and drive category messaging - Help define and evangelize Alteryx’s category within the cloud data ecosystem • Drive Positioning, Messaging, and Narrative - Develop and maintain category messaging compelling positioning and messaging for CDP solutions • Own the CDP Marketing Plan & Pipeline Targets - Build and execute the CDP marketing plan • Lead Strategic Partnerships with Cloud Data Platforms - Collaborate with the Partner organization to create and execute co-marketing strategies • Cross-Functional Leadership: PMM, Product, Sales, Enablement - Partner with core PMM and Product teams to influence roadmap and release plans • Market Insights & Competitive Intelligence - Serve as the internal expert on cloud data platforms and AI-powered analytics