• Lead Portfolio & GTM Strategy - Own and drive the global go-to-market strategy for Alteryx’s Cloud Data Platform big bet • Define and drive category messaging - Help define and evangelize Alteryx’s category within the cloud data ecosystem • Drive Positioning, Messaging, and Narrative - Develop and maintain category messaging compelling positioning and messaging for CDP solutions • Own the CDP Marketing Plan & Pipeline Targets - Build and execute the CDP marketing plan • Lead Strategic Partnerships with Cloud Data Platforms - Collaborate with the Partner organization to create and execute co-marketing strategies • Cross-Functional Leadership: PMM, Product, Sales, Enablement - Partner with core PMM and Product teams to influence roadmap and release plans • Market Insights & Competitive Intelligence - Serve as the internal expert on cloud data platforms and AI-powered analytics

• Craft the Category Narrative • Build the Growth Engine • Cultivate the Developer & Research Community • Oversee Brand & Creative Vision • Drive Cross-Functional Alignment

• Define and own company-wide positioning, messaging, and market differentiation • Translate complex, highly technical infrastructure capabilities into clear, differentiated customer value propositions • Establish and refine ideal customer profiles, buyer personas, use cases, and end-to-end buying journeys • Partner closely with Product and Engineering on roadmap narrative, packaging, and launches • Lead major product launches with strong internal and external readiness • Drive cross-functional alignment across Product, Sales, Solutions Engineering, and Customer Success • Own the strategy and outcomes through which marketing drives pipeline, revenue growth, and customer expansion • Define and lead the company’s growth and demand strategy, ensuring alignment across product marketing, field organizations, partners, and revenue teams • Oversee the sales enablement strategy, including messaging frameworks, executive-level pitch narratives, and competitive intelligence • Partner with Sales leadership to shape vertical strategy, account prioritization, and enterprise pipeline growth • Build, scale, and lead a world-class, global product marketing–led organization • Foster a culture of excellence, development, and career growth; lead through vision, clarity, and accountability • Establish clear metrics, operating cadence, and accountability across the marketing function • Serve as a strategic advisor and thought partner to product and go-to-market leadership • Represent the company with industry analysts and financial stakeholders • Shape market understanding of strategy and differentiation • Engage directly with customers to inform positioning and build advocacy • Present to and influence executive leadership teams and Boards • Ensure the brand consistently reflects technical rigor, credibility, and long-term trust with enterprise customers • Maintain disciplined, consistent messaging across all external communications, including the website, content, public relations, and events • Emphasize clarity, accuracy, and substance in all communications, avoiding promotional excess and maintaining enterprise-grade standards

• Develop and execute a comprehensive growth strategy aligned with corporate objectives and market opportunities in pharma and biotech communications. • Identify new revenue streams, business models, and partnership opportunities. • Champion post-incubation growth of emerging digital products and service lines ensuring smooth transition from incubation to scalable revenue generation. • Drive the agency’s go-to-market positioning, ensuring differentiation and competitive advantage. • Collaborate with senior leadership on strategic planning, forecasting, and organizational development. • Define and align the commercial strategy for MCE and NexGen (and any future M&A), determining where synergies, shared services, or differentiated positioning are optimal for market growth. • Lead commercial integration efforts post-merger, aligning client management frameworks, pricing strategies, and performance metrics across MCE and NexGen (and other future M&A). • Lead all revenue-generating functions, including business development, lead generation, and client partnerships for account expansion. • Build and manage a scalable sales pipeline and develop new business in targeted territories aligned to the growth strategy. • Cultivate strategic relationships with key decision-makers in pharmaceutical, biotech, and healthcare organizations. • Oversee pricing strategy, contract negotiation, and commercial terms to ensure profitability and client retention. • Oversee CRM systems and data integrity to ensure accurate sales reporting and forecasting. • Champion a client-centric and people first culture across the organization, ensuring the highest levels of satisfaction and partnership. • Stay ahead of industry trends, competitive dynamics, and evolving client needs. • Represent MCE at industry conferences, forums, and key networking events to enhance visibility and thought leadership. • Lead, mentor, and develop a high-performing commercial team, fostering collaboration, accountability, and continuous learning. • Inspire and manage a globally distributed team across the UK, Switzerland, and US, leveraging regional strengths while promoting a unified commercial culture and shared standards of excellence. • Ensure we are optimizing our sales capacity through recommendations of an optimal sales organization model. • Ensure we are hiring and cultivating best in class talent to align with our market reputation and expectations for a culture of excellence. • Align incentives, KPIs, and performance metrics across sales, marketing, and client service functions.