• Craft the Category Narrative • Build the Growth Engine • Cultivate the Developer & Research Community • Oversee Brand & Creative Vision • Drive Cross-Functional Alignment

• Define and own company-wide positioning, messaging, and market differentiation • Translate complex, highly technical infrastructure capabilities into clear, differentiated customer value propositions • Establish and refine ideal customer profiles, buyer personas, use cases, and end-to-end buying journeys • Partner closely with Product and Engineering on roadmap narrative, packaging, and launches • Lead major product launches with strong internal and external readiness • Drive cross-functional alignment across Product, Sales, Solutions Engineering, and Customer Success • Own the strategy and outcomes through which marketing drives pipeline, revenue growth, and customer expansion • Define and lead the company’s growth and demand strategy, ensuring alignment across product marketing, field organizations, partners, and revenue teams • Oversee the sales enablement strategy, including messaging frameworks, executive-level pitch narratives, and competitive intelligence • Partner with Sales leadership to shape vertical strategy, account prioritization, and enterprise pipeline growth • Build, scale, and lead a world-class, global product marketing–led organization • Foster a culture of excellence, development, and career growth; lead through vision, clarity, and accountability • Establish clear metrics, operating cadence, and accountability across the marketing function • Serve as a strategic advisor and thought partner to product and go-to-market leadership • Represent the company with industry analysts and financial stakeholders • Shape market understanding of strategy and differentiation • Engage directly with customers to inform positioning and build advocacy • Present to and influence executive leadership teams and Boards • Ensure the brand consistently reflects technical rigor, credibility, and long-term trust with enterprise customers • Maintain disciplined, consistent messaging across all external communications, including the website, content, public relations, and events • Emphasize clarity, accuracy, and substance in all communications, avoiding promotional excess and maintaining enterprise-grade standards

• Develop and execute a comprehensive growth strategy aligned with corporate objectives and market opportunities in pharma and biotech communications. • Identify new revenue streams, business models, and partnership opportunities. • Champion post-incubation growth of emerging digital products and service lines ensuring smooth transition from incubation to scalable revenue generation. • Drive the agency’s go-to-market positioning, ensuring differentiation and competitive advantage. • Collaborate with senior leadership on strategic planning, forecasting, and organizational development. • Define and align the commercial strategy for MCE and NexGen (and any future M&A), determining where synergies, shared services, or differentiated positioning are optimal for market growth. • Lead commercial integration efforts post-merger, aligning client management frameworks, pricing strategies, and performance metrics across MCE and NexGen (and other future M&A). • Lead all revenue-generating functions, including business development, lead generation, and client partnerships for account expansion. • Build and manage a scalable sales pipeline and develop new business in targeted territories aligned to the growth strategy. • Cultivate strategic relationships with key decision-makers in pharmaceutical, biotech, and healthcare organizations. • Oversee pricing strategy, contract negotiation, and commercial terms to ensure profitability and client retention. • Oversee CRM systems and data integrity to ensure accurate sales reporting and forecasting. • Champion a client-centric and people first culture across the organization, ensuring the highest levels of satisfaction and partnership. • Stay ahead of industry trends, competitive dynamics, and evolving client needs. • Represent MCE at industry conferences, forums, and key networking events to enhance visibility and thought leadership. • Lead, mentor, and develop a high-performing commercial team, fostering collaboration, accountability, and continuous learning. • Inspire and manage a globally distributed team across the UK, Switzerland, and US, leveraging regional strengths while promoting a unified commercial culture and shared standards of excellence. • Ensure we are optimizing our sales capacity through recommendations of an optimal sales organization model. • Ensure we are hiring and cultivating best in class talent to align with our market reputation and expectations for a culture of excellence. • Align incentives, KPIs, and performance metrics across sales, marketing, and client service functions.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Jona, we’re transforming how clinicians and consumers understand and optimize their gut microbiome. Our AI-powered platform decodes complex microbiome data and translates it into actionable insights—supporting better outcomes, stronger immunity, and longer healthspans. We’re looking for a seasoned leader to convey this message to our partners and end consumers. This leader will join our executive team to shape the future of a category-defining health tech company. This role will oversee all aspects of marketing and partnership development—from strategy to execution—across both enterprise and consumer audiences. This is someone who can drive overall brand development, paint a compelling story about why Jona, and also support building deep relationships with every clinical partner. What You’ll Do - Lead the development and execution of Jona’s full-funnel marketing strategy—brand, growth, partnership development and retention—across B2B (clinicians, health systems, employers) and DTC. - Build and scale a high-performing marketing team, starting hands-on and growing with the business. - Drive Jona’s positioning as a trusted, science-led brand that defines a new category in personalized, preventative health. - Oversee core marketing functions, including: - Brand & Messaging: Define and evolve our visual and verbal identity to stand out and build trust. - Growth & Acquisition: Manage paid channels, SEO, analytics, and conversion optimization to drive demand and engagement. - Lifecycle Marketing & CRM: Design and optimize journeys that nurture leads and deepen relationships. - Content & Thought Leadership: Produce educational, clinical, and inspirational content across formats and channels. - Product Marketing: Launch new products and features with clear messaging, positioning, and go-to-market support. - Partner Enablement & Ecosystem Marketing: Create toolkits, co-branded collateral, and referral programs that empower clinical and strategic partners to champion Jona to their own audiences. - PR & Communications: Build our presence across earned, owned, and shared media to elevate Jona’s voice. - Partner closely with Sales to generate pipeline, shorten sales cycles, and bring compelling campaigns to market for strategic buyers. - Develop our DTC growth engine across paid, organic, and referral channels, with a focus on acquisition and retention. - Contribute as a core member of Jona’s leadership team—bringing marketing insight to company strategy and cross-functional collaboration. Qualifications - 15+ years of marketing experience across B2B and consumer audiences, with a strong track record in both. - Leadership experience at a fast-growing startup, ideally in digital health, diagnostics, or health tech. - Deep collaboration with Sales, with a focus on marketing-sourced pipeline and revenue contribution. - Expertise across multiple marketing domains (brand, growth, lifecycle, content, product marketing, PR). - Ability to toggle between big-picture strategy and hands-on execution in a fast-paced, evolving environment. - Exceptional storytelling, communication, and analytical skills. - A passion for reinventing how people understand, manage, and improve their health. Benefits - Build the AI backbone of a mission-driven, science-led company redefining personalized health. - Work alongside world-class clinicians, researchers, and technologists in a fast-growing health tech startup. - Includes salary and meaningful equity. - Medical, dental, vision and more.