• Grow Sales and own the relationship with assigned accounts (Non-Medal and Standard Distributors) • Proactively engage with customers to establish and maintain relationships and drive sales. • Provide information regularly thru outbound emails and calls, including but not limited to Promotions, New products, Price change announcements, Annual Minimum Sales Policy • Qualify high priority leads from Ridgid.com and Greenlee.com and other sources • Identify and develop sales opportunities by qualifying leads from a variety of sources including inbound inquiries, marketing campaigns, conferences, references, and tradeshows. • Generate sales by identifying upselling and cross selling opportunities and offering new products. • Respond to non-technical product questions, ratings & reviews on Social, ridgid.com, greenlee.com, Amazon, Home Depot, Lowes, and others, identifying sales opportunities and representing the RIDGID and Greenlee brands • Contact Factory Service Center repair customers with potential upselling and cross selling opportunities • Coordinate product demonstrations with the Territory Manager when appropriate. • Dedicated contact to resolve issues escalated to Field Sales Managers. • Develop quotes and lead times for key projects. • Submit MDF requests. • Communicate MDF & Rebate status to assigned accounts. • Manage each customer case from initial contact through satisfactory resolution • Identify and report root cause issues.

• Proactively prospecting and qualifying new customer leads • Building trusted relationships and acquiring new business • Creating strategic sales plans based on customer research and industry trends • Leading business meetings, TWM presentations, and contract negotiations • Utilizing Salesforce to maintain a transparent sales pipeline

• Build and manage a pipeline through self-sourced leads and SDR-supported leads to drive new customer acquisition. • Lead the entire sales process from prospecting and discovery through demo and closing. • Conduct discovery calls to understand customer business challenges and goals. • Work closely with the SDR team for lead quality feedback. • Own and report on individual sales metrics, including pipeline status and progress towards targets.

• Own revenue retention and expansion • Manage the full customer lifecycle • Build executive relationships • Drive customer value and outcomes • Identify and close expansion opportunities • Collaborate cross-functionally