We are looking for an experienced Growth Marketing Manager to own and optimize our key digital channels. This role is central to generating pipeline and maximizing the efficiency of our marketing spend. You will be the owner of our paid media strategy and responsible for turning data into actionable insights that fuel our growth. About Cloudsmith Cloudsmith is transforming how organizations handle software artifacts and secure their supply chains. As a fully managed multi-tenant Software as a Service (SaaS) platform, we enable organizations to build software better, through best-in-class artifact management and software supply chain security. Our vision is to become the software supply chain itself, powering the future of software delivery. We are the world's most potent artifact management platform, built by developers for developers. Our platform supports over 30 formats spanning languages, container formats, and operating systems, with enterprise-grade features, including vulnerability and security scanning, world-class policy management and enforcement, and web-scale to handle the Fortune 500. Organizations integrate Cloudsmith as critical infrastructure into their development, deployment, and distribution pipelines, trusting us to protect and accelerate, no matter the scale. Backed by top-tier investors and on a trajectory toward IPO and beyond, we're building mission-critical infrastructure that powers software delivery for organizations worldwide. We operate at the cutting edge of cloud-native technology, tackling complex distributed systems challenges that directly impact millions of developers. Now is an exciting time to join us as we revolutionize how organizations deliver and secure software and help write the next chapter of our rocketship growth story. The Role As a Growth Marketing Manager, you will be responsible for the strategy, execution, and optimization of our digital channels: Paid & Digital Channel Management - Strategy & Execution: Own the full lifecycle of paid campaigns across platforms like Google Ads (Search/Display), Reddit Ads, LinkedIn Ads and other relevant platforms. - New channels: Rapidly identify, test, and scale new marketing channels - whilst developing a framework for quick experimentation to assess channel viability and performance. - Budget Management: Manage the paid media budget, allocating spend based on performance and pipeline targets to maximize ROI and efficiency. Social Media: Develop and execute a B2B-focused content promotion strategy across LinkedIn and other key social channels to drive traffic and engagement. Optimization & Conversion - Landing Page Optimization: Continuously A/B test high-converting landing pages and ad creative/copy to improve conversion rates (CPA/CPL). - Conversion Rate Optimization: Own the entire end-to-end web conversion funnel, relentlessly A/B testing landing pages, forms, and call-to-actions to maximize the efficient conversion of anonymous visitors into high-quality Marketing Qualified Leads (MQLs). Reporting & Analysis - Performance Tracking: Define, monitor, and report on key metrics across all channels, including CPL, CPA, MQLs, SQLs, and Marketing ROI. - Provide weekly and monthly performance summaries, clearly identifying trends, opportunities, and recommendations for optimization. - Utilize multi-touch attribution reports to evaluate channel ROI and make decisions based on data to optimize and shift marketing spend for maximum pipeline impact. Required Experience, Qualities & Skills - Experience: 3-5+ years of hands-on experience in growth or performance marketing, specifically within a B2B SaaS environment. - Channel Expertise: Deep, demonstrable expertise in managing and optimizing advertising campaigns with a strong focus on generating pipeline and awareness. - Data Proficiency: Highly analytical and proficient with reporting tools (e.g. Google Analytics, BI Tools) and experience working within a CRM/Marketing Automation ecosystem. - A/B Testing: Proven track record of running successful A/B tests on ad copy, landing pages, and creative assets. - Self-Starter: The ability to operate autonomously in a fast-paced environment, prioritizing high-impact work with limited supervision. - Communication: Excellent written and verbal communication skills, with the ability to present complex data clearly to non-technical stakeholders. Nice to Haves - Experience managing organic social media strategy in a B2B environment. - Knowledge and experience within DevOps. Benefits, Location & Work Environment Note: You must be based in Ireland, the United Kingdom or the US (East Coast) and have the right to work independently without requiring sponsorship. Headlines - A position based in Ireland, the United Kingdom or the US (East Coast) . - A competitive compensation package, including equity. - With comprehensive health, dental, and vision insurance. - Plus, generous annual leave and flexible working policies to suit your lifestyle. - Including a professional development budget for conferences and training. - In a dynamic, innovative, trust-centric, and supportive work environment. - With the opportunity to shape a fast-growing Series B startup (and beyond). - Regular (monthly-ish) travel may be required for team meetings. - Regular (quarterly-ish) travel may also be required for events and customers. Health and Wellness Regardless of your location, we deeply care about the health and wellness of our staff and their families; a sustainable pace is important to us. In addition to generous annual leave (PTO), we offer health and wellbeing benefits along with flexible family-friendly working policies. Personal Growth You will have an enormous opportunity to learn new skills alongside your colleagues, and your continued professional development is essential to us because it's important to you. We will support you with budgets for equipment, training, books, conferences, travel, and certifications. The more powerful you become, the better for all of us. Facilities Cloudsmith is headquartered in Belfast, Northern Ireland, with fully-equipped office space that’s open 24x7. We use our H.Q. regularly for activities like working sessions, team planning, meets and greets, and sometimes other group activities (like games!). We also hold all-hands offsites in Belfast thrice yearly, with guest speakers and team activities. Many Cloudsmithers work remotely, so we rely on our online collaboration tools; Slack, Google Docs, Linear, and other popular collaboration tools are how we work. About Equal Opportunity Cloudsmith is an equal-opportunity employer proud to nurture a diverse workplace that welcomes applications from individuals of all races, genders, and ethnic groups. We do not discriminate on age, religion, sexual orientation, citizenship status, military service, or health conditions. We will not tolerate discrimination of any kind within our workforce. The Final Word We're looking for someone who can balance growth and performance, has the experience to develop and implement digital strategies, and is fearless in rolling up their sleeves when needed. We're critical infrastructure by developers / for developers and building the world's software supply chain platform and ecosystem. We want to hear from you if you're excited to build a true growth engine with a lasting impact on the software industry from today until IPO and beyond.