Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. 🌟 About our Client A profitable, bootstrapped software company operating a portfolio of consumer web products. The business scales aggressively through paid acquisition, organic distribution, and performance marketing. They run a lean, high-output team with a strong creative engine already in place, producing 25–40+ ad creatives per week, supported by established tracking systems and campaign infrastructure. ✍ Short Description We’re hiring a Senior Media Buyer (Meta Ads) to take full ownership of paid acquisition and scale performance across active products. This is a highly execution-focused, in-platform role where the candidate will manage campaigns in real time, optimize budgets with precision, and drive growth through fast decision-making and strong collaboration with the creative team. 💰 Compensation: Competitive USD (based on experience) 🗣 Language Requirements: Professional English 📌 Location: 100% Remote (aligned with EST hours) 😀 Start Date: ASAP 🤔 What We Offer - High-impact role with direct ownership of growth and performance - Fully built creative and media infrastructure (no need to start from scratch) - Fast-paced, execution-driven environment - Clear performance metrics tied to revenue and scaling 💼 Responsibilities Paid Media Execution & Real-Time Scaling - Own day-to-day execution of Meta Ads campaigns - Manage budgets with hourly precision during peak U.S. traffic windows - Execute ABO scaling strategies with controlled, incremental increases - Make fast kill/scale decisions based on live performance data Creative Testing & Feedback Loop - Work closely with creative strategists and editors to test creatives at scale - Identify winning hooks, angles, and formats quickly - Provide clear feedback and direction for new creative variations - Detect creative fatigue early and trigger new iterations Campaign Structure & Scaling Systems - Design and manage campaign architecture (testing, scaling, retargeting, evergreen) - Build repeatable scaling playbooks from testing budgets to high-spend levels Tracking, Reporting & Seasonal Execution - Deliver clear daily and weekly reporting (spend, CPA, ROAS, creative performance) - Plan and execute campaigns around seasonality and peak traffic windows ✅ Qualifications (Must Haves) - 5+ years of experience in performance marketing / DTC / direct response roles - Proven ownership of revenue targets or P&L, not just campaign management - Strong experience with real-time scaling and budget management - Deep understanding of how creative, media buying, and data work together - Experience managing campaigns at $500K+/month spend levels - Highly execution-focused with a strong operator mindset (able to act quickly based on data) 🎯 Preferred Qualifications - Experience in consumer software, web apps, or SaaS - Strong understanding of high-velocity creative testing environments - Experience working with structured scaling systems and performance-driven teams 🚀 Ready to take full ownership of paid media and scale high-performing campaigns in real time? Apply now and drive growth in a fast-moving, performance-first environment.

Role Description The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director. Key Responsibilities - Campaign Strategy & Execution - Plan and execute cross-channel campaigns across email, social, and video - Translate brand goals into clear messaging, targeting, and channel strategy - Ensure the right message reaches the right audience at the right moment - Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices - Email & Lifecycle Marketing - Own campaign execution including segmentation, onboarding, and lifecycle flows - Support list growth, deliverability, and performance optimization - Balance promotional initiatives with audience engagement and retention - Maintain cadence and quality standards across all active email programs - Social, Video & Content Distribution - Collaborate with brand leads to develop social and video-driven campaigns - Repurpose long-form content into short-form video, carousels, reels, and email assets - Test new formats and distribution strategies with a performance mindset - Identify and prioritize high-impact distribution opportunities across organic and paid channels - AI-Native Content & Workflow - Leverage AI-native tools (e.g., Sora, Mid-Journey, Canva AI, generative platforms) to accelerate creative production - Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools - Use automation and AI-assisted workflows to reduce manual work and increase iteration speed - Stay current on emerging AI tools and apply them strategically — not just experimentally - Audience Targeting & Funnel Management - Support lead generation initiatives, landing pages, and conversion flows - Align messaging across B2C e-commerce and B2B marketing efforts - Understand how video, email, and social fit into the broader funnel and optimize accordingly - Performance Measurement & Optimization - Define and track meaningful campaign KPIs aligned to business goals - Analyze performance data and translate insights into prioritized action - Run structured experiments focused on real growth, not vanity metrics - Report on campaign performance to cross-functional stakeholders and leadership - Cross-Functional Coordination - Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment - Update CRM and internal systems to ensure continuity across all marketing touchpoints - Support onboarding of new brands or programs into the HBH marketing infrastructure Key Performance Indicators (KPIs) - Email campaign on-time deployment rate ≥ 95% - Email open and click-through rates at or above industry benchmark by channel - Campaign performance reporting delivered ≤ 5 business days post-campaign - AI/automation adoption: measurable reduction in manual production hours per quarter - Cross-channel experiment cadence: ≥ 2 structured A/B tests per month - Data completeness and CRM update compliance: 100% - Safety incident rate: 0 preventable incidents Key Challenges - Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously - Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns - Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements - Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment - Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets Job Knowledge, Skills & Experience - 3–6 years of experience in marketing, campaign management, or growth roles - Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management - Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred - Experience supporting both B2C (e-commerce) and B2B marketing programs - Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools - Strong analytical skills with the ability to build and interpret campaign performance reports - Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision - Comfort working across multiple brands and shifting priorities in a fast-paced environment Compensation - Base Salary: Commensurate with experience - Performance-based incentives - Cell phone stipend Benefits - Comprehensive health, dental, and vision insurance - 401(k) plan with company match - Paid time off and holidays - Professional development and training opportunities - Flexible work schedule and remote work options

• You independently manage clients' Meta and Google ad accounts and are responsible for their optimization. • Plan, set up, and continuously optimize lead and applicant campaigns on Meta and Google. • Analyze campaign data (e.g., in Meta Business Manager, Google Analytics, or funnel analyses) to identify patterns, correlations, and optimization opportunities. • Conceptualize and create efficient text, graphic, and video content for the channels together with our clients—using creative tools (e.g., Canva). • Support the strategic development of our campaign logic and funnel structures. • Audience analysis: analyze target audiences to understand their needs and interests. • Collaborate with internal experts (e.g., web design). • Create conversion-focused forms: develop forms that motivate users to take the desired action and achieve high conversion rates. • Tracking: clean setup in GA4/GTM, Enhanced Conversions & Consent Mode v2; regular QA of events. • Reporting & actions: weekly analyses (CPL/CPA, lead quality) with clear to-dos and prioritization. • You are the main point of contact for your accounts, proactively advise clients, present results, and drive cross- and upselling opportunities.

• Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels. • Use structured metadata and attribution frameworks to track performance across funnel stages. • Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning. • Analyze performance regularly and provide clear recommendations on budget allocation and optimization. • Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions. • Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest. • Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting. • Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization. • Troubleshoot tracking, pixel, and UTM issues to ensure data integrity. • Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing). • Step in where needed — demonstrating ownership and a team-first mindset to drive results.