• Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels. • Use structured metadata and attribution frameworks to track performance across funnel stages. • Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning. • Analyze performance regularly and provide clear recommendations on budget allocation and optimization. • Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions. • Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest. • Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting. • Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization. • Troubleshoot tracking, pixel, and UTM issues to ensure data integrity. • Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing). • Step in where needed — demonstrating ownership and a team-first mindset to drive results.

At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. The Role: Backcountry is seeking a Paid Search Manager to own the strategy, execution, optimization, and reporting of paid search channels across our multi-brand portfolio. This person will own the strategy, optimization, and reporting of our paid search programs to maximize profitable revenue at or above target ROAS thresholds. You will focus on disciplined testing, smart automation, and granular optimization to ensure every dollar of spend drives incremental, measurable value. This is a highly collaborative execution role with significant impact on revenue, profitability, and new customer acquisition efficiency. This position will report into the Sr. Director Performance Marketing What you get to do every day: - Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping) - Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, performant accounts. - Manage and optimize monthly budgets, identifying opportunities to reallocate spend - Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality. - Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions. - Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend/expand share efficiently. - Stay ahead of platform changes, AI/automation advancements, and industry best practices in Google and Microsoft Ads, and proactively recommend tests rooted in incremental impact. - What you bring to the role: - 4+ years of experience in performance marketing, with deep expertise in paid search and Google Ads - Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC. - Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies (manual and automated), audience strategies, and attribution models. - Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency - Strong analytical skills with the ability to interpret large datasets and translate them into clear strategic decisions; advanced proficiency in Excel/Sheets and experience with BI/reporting tools. - Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks. - Excellent communication skills with the ability to clearly articulate performance insights, tradeoffs, and recommendations to both technical and non-technical stakeholders. Nice to Have: - Familiarity with experimentation frameworks, incrementality testing, and advanced attribution approaches (e.g., geo tests, holdouts, MMM inputs). - Understanding of landing page optimization and conversion rate optimization best practices, and how to partner with product and UX teams to improve on-site efficiency. - Experience collaborating with creative teams on ad concepts, messaging frameworks, and asset testing tailored to performance goals. - Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required). What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:  - Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.  - AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.  - Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.  - Competitive benefits:  Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies Our interview process: - 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.  - 🧠 Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.  - 💬 Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.  - 📩 Step 4: Offer. We’ll move fast for the right candidate.  We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. For US-based candidates, this posting is intended for candidates that reside in the following states: AZ, DE, FL, GA, IN, LA, MI, MS, MO, NV, NC, OK, PA, TN, TX, UT, VA, WV, WI, and WY. Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario. Washington state applicants only: If you believe that this job posting does not comply with applicable Washington state law, please notify us by sending an email to WACandidates@cscshared.com. The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.

• You will fully own the native acquisition channel across our insurance marketplaces. • Responsibilities include: Scaling profitable traffic across native networks. • Managing publisher relationships and traffic sources. • Driving improvements in RPC, CPA, margin, and lead quality. • Identifying profitable creative angles and scaling winners. • Managing large-scale testing frameworks across headlines, images, advertorials, and landing pages. • Constant iteration across: Creative angles, Advertorial structures, Landing page frameworks, Audience targeting, Publisher performance, Bid strategy, Traffic segmentation. • Continuously analyze performance data to identify where margin is won or lost and implement improvements. • Leverage AI tools to accelerate performance analysis, generate creative testing frameworks, identify emerging patterns in campaign data, and build automation that increases operational leverage.

Senior Amazon PPC / Advertising Specialist Location: Remote (Worldwide) Type: Full-Time | 40 hrs/week Experience: 3+ Years About GIGABRANDS: GIGABRAND is a growing digital marketing agency with over 400 employees and clients! We are engaging, rewarding, and innovative. Our company aims to grow sales while giving our clients the peace of mind that everything on Amazon is taken care of. Our company, GIGABRAND, has experienced phenomenal growth in the past three years and is quickly becoming a leader in the Amazon Agency field. As a truly full-service agency, we leverage decades of experience in our leadership team to create the best possible sales lift for our clients. Bullishly focused on our client’s bottom line, we press every advertising dollar to give the best possible return on investment for our customers. Successful candidates will have 1-2 years of experience in multiple facets of Amazon Advertising, which may include the creation of initial ad setups, product or category targeting, refining keywords, and optimizing campaigns for Sponsored Products, Sponsored Brands, and Display Ads. GIGABRANDS Core Values: - Be A Moral Human: Serve a higher purpose. - Improve 1% Daily: Strive for 1% better every day. - Extreme Ownership: Own your actions. - Solve Problems, Don’t Create Them: Every challenge has a solution! Don’t slow down the team by creating them. - Make an Impact: Focus on meaningful results. - Fail Fast & Fail Forward: Do not be afraid to fail, take that failure, and fail forward. Take each as a lesson.  About the Role We are looking for a results-driven Senior Amazon PPC / Advertising Specialist to lead paid advertising strategy across our client portfolio. This is a high-impact role for someone who goes beyond campaign management — you think strategically, own performance outcomes, and mentor junior team members. You will be responsible for building, scaling, and optimizing Amazon advertising campaigns that drive measurable growth for our clients. Responsibilities Campaign Strategy & Management - Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns - Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual) - Oversee product targeting, category targeting, and audience-based campaigns - Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.) Keyword & ASIN Research - Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports - Identify high-value competitor ASINs and build data-driven product targeting strategies - Develop and maintain comprehensive negative keyword lists to reduce wasted spend Bid & Budget Optimization - Lead bid strategy across placements (top of search, product pages, rest of search) - Apply time-of-day, seasonal, and performance-based bid adjustments - Manage and pace daily and monthly budgets to maximize share of voice and ROI Performance Analysis & Reporting - Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales - Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords - Track organic vs. paid rank to measure the halo effect of ad spend on BSR - Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders Account Structure & Portfolio Management - Build and maintain a clean, scalable account structure across portfolios with budget caps - Develop and enforce naming conventions and campaign organization standards - Manage advertising across multiple client accounts and marketplaces simultaneously Strategy & Growth - Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends - Develop full-funnel advertising strategies that align with client business goals - Collaborate cross-functionally with account managers, SEO, and creative teams Leadership & Mentorship - Provide guidance and training to junior PPC specialists - Contribute to the development of SOPs, best practices, and internal playbooks - Stay current with Amazon Advertising updates, policy changes, and industry trends