Web Spring

• You independently manage clients' Meta and Google ad accounts and are responsible for their optimization. • Plan, set up, and continuously optimize lead and applicant campaigns on Meta and Google. • Analyze campaign data (e.g., in Meta Business Manager, Google Analytics, or funnel analyses) to identify patterns, correlations, and optimization opportunities. • Conceptualize and create efficient text, graphic, and video content for the channels together with our clients—using creative tools (e.g., Canva). • Support the strategic development of our campaign logic and funnel structures. • Audience analysis: analyze target audiences to understand their needs and interests. • Collaborate with internal experts (e.g., web design). • Create conversion-focused forms: develop forms that motivate users to take the desired action and achieve high conversion rates. • Tracking: clean setup in GA4/GTM, Enhanced Conversions & Consent Mode v2; regular QA of events. • Reporting & actions: weekly analyses (CPL/CPA, lead quality) with clear to-dos and prioritization. • You are the main point of contact for your accounts, proactively advise clients, present results, and drive cross- and upselling opportunities.