HS BLOCKERCORP INC

Role Description This is a senior inside role combining sales intelligence, business development, and CRM ownership. The right candidate brings deep familiarity with the commercial cultivation space — license structures, canopy operations, MSO dynamics, and how operators make supplier decisions — and uses that knowledge to identify the right prospects, engage them directly, and route qualified opportunities to the national and regional sales teams. The job has three parts: - Build and work a portfolio of commercial target accounts from the inside — phone, email, and video outreach to identify interest, qualify need, and develop relationships. - Build the intelligence layer that tells our field teams where to focus — who's licensed, who's growing, who's switching suppliers, and where we're not in the conversation yet. - Drive consistent, meaningful adoption of our CRM tool so leadership has an accurate picture of the pipeline at any given time. This is a senior individual contributor role to start, with a clear path to building a team as the function matures. Qualifications - 15+ years in commercial sales, business development, or sales leadership in the CEA, horticulture, or controlled environment agriculture space — with an established national network. - Real fluency in commercial cultivation: license structures, canopy tiers, facility types, MSO vs. independent dynamics, and how operators actually make supplier decisions. - A record of opening net-new accounts, not just managing inherited ones. - Experience getting a sales team to change behavior — whether that means adopting a tool, working a new process, or reprioritizing their time. - Comfortable working from data: pipeline reports, whitespace analysis, competitive signals — you use this stuff to make decisions, not just to report it. - Salesforce experience required; experience with purpose-built CRM or sales intelligence tools is a plus. - You can build from scratch — there's no predecessor for this role and no playbook handed to you. Requirements - Build and manage a portfolio of target commercial accounts through inside sales activity — phone, email, and video outreach to MSOs, large independent operators, and emerging regional players. - Identify, qualify, and develop prospects through direct engagement; pass qualified opportunities to the national and regional sales teams with full context and a warm handoff. - Maintain ongoing relationships with key contacts at target accounts between active sales cycles — staying visible, informed, and positioned for when timing is right. - Track and document all prospect interactions and pipeline movement in the CRM; nothing stays in your head or your inbox. - Own the national prospect database: who's licensed, what they're growing, how large the canopy, who supplies them today, and where we're not competing yet. - Define the qualification criteria and prioritization logic — the answer to "who should we be calling first and why." - Track the signals that matter: new licenses, ownership changes, facility expansions, and suppliers losing accounts. - Produce regular market intelligence briefings for sales leadership — state-by-state coverage, whitespace analysis, competitive context, and target account status. - Drive real adoption of the CRM tool across the national and regional sales team — not just logins, but consistent use that creates a truthful picture of the pipeline. - Work with sales leadership to define and enforce pipeline hygiene standards: stage definitions, activity logging, and what "close-ready" actually means. - Coach reps on using market data to prioritize their books and engage accounts with something worth saying. - Identify gaps in how the tool is being used and bring those findings to leadership with a point of view on what to fix. Benefits - Base salary commensurate with experience, with performance-based incentives tied to new account acquisition and pipeline health metrics. - Comprehensive health, dental, and vision insurance. - 401(k) with company match. - Flexible PTO and paid holidays. - Fully remote with flexibility on schedule.

Role Description The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director. Key Responsibilities - Campaign Strategy & Execution - Plan and execute cross-channel campaigns across email, social, and video - Translate brand goals into clear messaging, targeting, and channel strategy - Ensure the right message reaches the right audience at the right moment - Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices - Email & Lifecycle Marketing - Own campaign execution including segmentation, onboarding, and lifecycle flows - Support list growth, deliverability, and performance optimization - Balance promotional initiatives with audience engagement and retention - Maintain cadence and quality standards across all active email programs - Social, Video & Content Distribution - Collaborate with brand leads to develop social and video-driven campaigns - Repurpose long-form content into short-form video, carousels, reels, and email assets - Test new formats and distribution strategies with a performance mindset - Identify and prioritize high-impact distribution opportunities across organic and paid channels - AI-Native Content & Workflow - Leverage AI-native tools (e.g., Sora, Mid-Journey, Canva AI, generative platforms) to accelerate creative production - Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools - Use automation and AI-assisted workflows to reduce manual work and increase iteration speed - Stay current on emerging AI tools and apply them strategically — not just experimentally - Audience Targeting & Funnel Management - Support lead generation initiatives, landing pages, and conversion flows - Align messaging across B2C e-commerce and B2B marketing efforts - Understand how video, email, and social fit into the broader funnel and optimize accordingly - Performance Measurement & Optimization - Define and track meaningful campaign KPIs aligned to business goals - Analyze performance data and translate insights into prioritized action - Run structured experiments focused on real growth, not vanity metrics - Report on campaign performance to cross-functional stakeholders and leadership - Cross-Functional Coordination - Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment - Update CRM and internal systems to ensure continuity across all marketing touchpoints - Support onboarding of new brands or programs into the HBH marketing infrastructure Key Performance Indicators (KPIs) - Email campaign on-time deployment rate ≥ 95% - Email open and click-through rates at or above industry benchmark by channel - Campaign performance reporting delivered ≤ 5 business days post-campaign - AI/automation adoption: measurable reduction in manual production hours per quarter - Cross-channel experiment cadence: ≥ 2 structured A/B tests per month - Data completeness and CRM update compliance: 100% - Safety incident rate: 0 preventable incidents Key Challenges - Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously - Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns - Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements - Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment - Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets Job Knowledge, Skills & Experience - 3–6 years of experience in marketing, campaign management, or growth roles - Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management - Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred - Experience supporting both B2C (e-commerce) and B2B marketing programs - Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools - Strong analytical skills with the ability to build and interpret campaign performance reports - Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision - Comfort working across multiple brands and shifting priorities in a fast-paced environment Compensation - Base Salary: Commensurate with experience - Performance-based incentives - Cell phone stipend Benefits - Comprehensive health, dental, and vision insurance - 401(k) plan with company match - Paid time off and holidays - Professional development and training opportunities - Flexible work schedule and remote work options