• Own end-to-end lifecycle marketing strategy and execution to drive acquisition, activation, retention, and reactivation. • Build and optimize customer journeys (welcome/onboarding, win-backs, upsell triggers, partnership campaigns) and expand beyond email/SMS into additional channels where it makes sense. • Develop segmentation and targeting by lifecycle stage, contact type, and behavioral data to improve relevance, engagement, and LTV. • Plan, launch, and optimize campaigns through structured testing (hypothesis-driven experiments) and ongoing performance iteration. • Own campaign operations from brief to launch—setup, testing, QA, deliverability, and compliance best practices. • Partner cross-functionally to ensure accurate setup, tracking, attribution, and measurement within CRM and analytics tools. • Monitor lifecycle KPIs (activation, retention, engagement, LTV) and report insights, trends, and recommendations to stakeholders. • Support clinic onboarding and launch coordination, partnering with Sales, Account Management, and vendors to ensure smooth go-to-market execution. • Collaborate on B2B co-marketing initiatives and cross-promotions with partners and merchants, ensuring brand alignment and compliance.

• Fully own the Amazon Ads backend end-to-end, including Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP • Maintain clean, scalable campaign and portfolio structures. • Ensure consistent execution quality across all Amazon advertising surfaces. • Execute daily optimizations across branded and non-branded search. • Manage keyword harvesting, bid adjustments, and budget allocation. • Actively manage pacing and spend to maintain efficiency at scale. • Monitor and optimize performance at both SKU-level and portfolio-level. • Upload, test, rotate, and optimize creative formats within Amazon Ads. • Identify inefficiencies in spend and rapidly reallocate budgets. • Make fast, confident optimization decisions using core performance metrics, including ROAS, CPA, CPM, CPC and CVR. • Collaborate closely with growth and creative teams to execute channel priorities. • Translate performance insights into clear, actionable execution updates. • Operate independently while remaining aligned with broader growth goals.

• Build and execute a global customer marketing strategy focused on retention, advocacy, and upsell. • Partner with Customer Success to identify expansion opportunities and create targeted campaigns to drive NRR. • Partner closely with the CXG team to design, develop, and maintain customer- and employee-facing education materials. • Develop and maintain ongoing customer communications, including newsletters and product updates. • Collaborate with the Product Marketing and Content teams to turn success stories into marketing assets. • Launch customer advocacy programs to spotlight our biggest champions in press, events, and social media. • Measure and report the impact of customer marketing on engagement, retention, and expansion metrics.

• Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks. • Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement. • Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type. • Create and support management of campaigns in Salesforce.com. • Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations. • Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation). • Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI. • Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization. • Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance. • Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem.