The Opportunity At Root, we’re on a mission to improve the lives of our customers by offering better insurance solutions. We challenge ourselves to think differently in order to reimagine insurance to make it smarter, more equitable, and a better experience for all. We strive to “unbreak” the archaic insurance industry by using data and technology in innovative new ways. We believe we must be steadfast in our commitments to research, experimentation, and disciplined data-driven decision making in order to build products our customers love. Analytics sits at the center of our vision. Our Marketing team manages all aspects of our direct to consumer marketing. Our efforts span Search Engine Marketing, Direct Mail, Vertical Search, Email retargeting, and other Mid to Upper Funnel initiatives. Our marketing strategy is built on a quantitative foundation with focus on rigorous experimentation and measurement. As such, marketing efforts are led by Data Science and Analytics. This team strives to ensure we attract high intent potential customers to achieve a favorable return on ad spend and company growth. As a Lead Analyst, you’ll own the design and execution of high-impact analytics projects that drive our marketing performance and strategic decision making. You’ll lead complex exploratory research, develop attribution models, optimize bidding and targeting strategies, and innovate on advanced methodologies to better measure campaign effectiveness. You’ll act as a trusted thought partner to senior stakeholders, and mentor analysts across the team. You'll collaborate closely with cross-functional peers in Product, Data Science, and Engineering to ensure the marketing roadmap is grounded in strong analytical foundations. Reports to the Analytics Manager of Marketing. Salary Range: $120,000 - $135,000 (Bonus & LTI Eligible) Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US. How You Will Make an Impact - Independently lead high-impact analytics projects that inform strategy and improve business outcomes - Design and evaluate experiments (including A/B tests, geo tests, and incrementality analyses) to measure campaign efficacy and guide channel investment decisions - Develop and enhance customer attribution methodologies and marketing performance frameworks - Partner closely with Marketing and Data Science to identify new modeling opportunities that drive targeting and bidding efficiency - Develop and maintain business intelligence tools, dashboards, and data pipelines that support ongoing performance monitoring and reporting - Mentor junior analysts and elevate analytical rigor and collaboration across the team - Communicate complex insights to stakeholders at all levels, including Director and VP audiences What You Will Need to Succeed - 5+ years of work experience in analytics (experience in marketing analytics or insurance strongly preferred) - Bachelor’s degree in Mathematics, Statistics, Engineering, Computer Science, or a related quantitative discipline (Master’s degree preferred) - Advanced SQL skills; familiarity with Python or R for modeling and statistical analysis - Expertise with BI tools such as Tableau, Mode, Power BI, etc. - Knowledge in AWS Cloud-based Analytics and Data Warehousing solutions (e.g., EMR) preferred - Experience designing, executing, and interpreting advanced experiments and causal inference methodologies - Strong business acumen and a demonstrated ability to influence decision making with data - Proven ability to lead complex, cross-functional analytics initiatives from ideation to delivery - Exceptional communication skills; able to translate technical insights into actionable strategies - Detail-oriented, highly organized, and self-motivated; thrive in a fast-paced, dynamic environment As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through. Please see our Privacy Notice available HERE for more information on how we process your personal data.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is ideal for a data-driven professional who thrives at the intersection of Marketing, Growth, and Revenue. You will lead analytics efforts that translate complex, multi-touch customer journeys into actionable insights, enabling smarter investment, prioritization, and pipeline decisions. Your work will directly influence marketing efficiency, demand quality, and lifecycle engagement, providing clarity into where prospects and customers interact across channels. The role combines strategic thinking with hands-on execution, building attribution frameworks, dashboards, and models that guide GTM decisions. You will collaborate closely with leadership, Revenue Operations, and cross-functional teams to ensure alignment and trust in metrics. The environment values analytical rigor, curiosity, and the ability to influence without formal authority. This position offers the opportunity to shape high-impact decisions in a fast-paced, high-growth SaaS setting. - Lead end-to-end analytics for demand generation and customer lifecycle, including funnel efficiency, lead quality, conversion paths, and revenue impact. - Design, maintain, and improve multi-touch attribution and performance frameworks across campaigns, programs, and sequences. - Serve as a strategic analytics partner to Marketing and Growth leadership, translating data into recommendations for budget allocation, experimentation, and GTM prioritization. - Develop and maintain leadership-ready dashboards and analyses connecting marketing activities to pipeline quality, revenue outcomes, and post-sale engagement. - Partner with GrowthOps, Sales Compensation, and GTM Systems to align metrics, definitions, and reporting across the organization. - Build scalable data models in Snowflake and dbt, establishing governance, documentation, and standards for self-service analytics. - Surface clear, opinionated insights that enable confident, data-driven decision-making across the business. Qualifications - 5–7+ years of experience in Marketing Analytics, Growth Analytics, Revenue Operations, or GTM Analytics, preferably in a SaaS or high-growth environment. - Strong understanding of marketing funnels, lifecycle stages, attribution models, and campaign performance, with the ability to connect upstream engagement to downstream revenue. - Advanced SQL skills and experience with modern data stacks (Snowflake, dbt, BI tools). - Proven ability to move from analysis to actionable recommendations, influencing stakeholders without formal authority. - Experience partnering with Marketing, Growth, and Sales teams in dynamic and ambiguous environments. - Strong written and verbal communication skills, with the ability to present complex analyses clearly to senior leaders. - Familiarity with marketing automation and advertising platforms (Marketo, HubSpot, Google Ads, LinkedIn Ads) and Salesforce data structures is a plus. - Experience with AI/ML analytics tooling, internal data products, or healthcare SaaS business models is desirable. Benefits - Competitive salary range: $127,000 – $145,000 USD (Zone 1, National Average; geo-zone adjusted). - Remote work flexibility (U.S.-based). - Comprehensive healthcare coverage including medical, dental, vision, and mental health resources. - Wellness programs, Employee Assistance Program (EAP), and fitness resources like Gympass. - Paid time off, volunteer days, and company holidays. - Retirement benefits, including 401(k) with employer match. - Professional development and internal growth opportunities. - Work-from-home equipment support and other perks to enhance productivity and well-being. Company Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role provides an exciting opportunity to shape the marketing strategy of a high-growth, technology-driven company through data-driven insights. As a Senior Marketing Analyst, you will partner closely with marketing, sales, and operations teams to build scalable reporting, analyze campaign performance, and measure impact across the entire customer journey. You will transform complex marketing data into actionable recommendations that directly influence strategy, optimize ROI, and support decision-making at all levels. This position is ideal for an analytical, detail-oriented professional who thrives in a collaborative environment and is eager to leverage modern tools—including AI—to enhance marketing performance and operational efficiency. - Serve as the analytics partner for marketing teams, designing and scaling reporting capabilities across campaigns, channels, and customer touchpoints. - Track and measure marketing KPIs, attribution, and overall impact on customer acquisition and revenue milestones. - Automate operating review deliverables to ensure consistency and efficiency in reporting and dashboards. - Provide actionable insights and data-driven recommendations to marketing, sales, and operations stakeholders. - Collaborate with Data Engineering and cross-functional teams to enhance analytical capabilities and data infrastructure. - Continuously identify opportunities to optimize marketing strategies and campaign effectiveness based on performance analysis. Qualifications - 5+ years of experience in marketing analytics, data analysis, or a related field in SaaS or technology-driven companies. - Strong analytical and problem-solving skills, with proficiency in SQL, Excel, and data visualization tools such as Tableau; experience with DBT, Python, or R is a plus. - Knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and Salesforce. - Ability to translate complex data into actionable insights and communicate findings clearly to non-technical stakeholders. - Proven ability to independently manage analytics projects and deliver results in a fast-paced, collaborative environment. - Curiosity and openness to using AI to enhance analytics efficiency and decision-making. Requirements - 5+ years of experience in marketing analytics, data analysis, or a related field in SaaS or technology-driven companies. - Strong analytical and problem-solving skills, with proficiency in SQL, Excel, and data visualization tools such as Tableau; experience with DBT, Python, or R is a plus. - Knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and Salesforce. - Ability to translate complex data into actionable insights and communicate findings clearly to non-technical stakeholders. - Proven ability to independently manage analytics projects and deliver results in a fast-paced, collaborative environment. - Curiosity and openness to using AI to enhance analytics efficiency and decision-making. Benefits - Competitive salary and equity opportunities. - Comprehensive medical, dental, and vision coverage with 100% of employee premiums covered. - 16 weeks of fully-paid parental leave for all new parents. - Health and wellness stipends, remote workspace, internet, and cellphone allowances. - Matching 401(k) contributions with immediate vesting. - Flexible PTO policy, 80 hours of sick time, and 11 company-paid holidays. - Professional development, virtual team-building activities, and global office presence.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Global Marketing - REMOTE. In this role, you will have the opportunity to impact the direction and success of global marketing strategies for innovative diagnostic products. You will align regional execution with global strategies, ensuring that marketing efforts resonate with customer needs while driving growth. Your leadership will inspire a high-performing team while fostering collaboration across diverse departments. You will play a key role in shaping the future of diagnostics through effective go-to-market strategies and customer-centric initiatives. - Lead global downstream marketing strategy for assigned product lines within diagnostics. - Translate portfolio strategy into effective positioning and messaging. - Drive product lifecycle management from launch to end-of-life. - Oversee go-to-market planning including pricing and promotional strategies. - Utilize market insights to inform strategy and tactics. - Collaborate with cross-functional teams for aligned execution. - Lead and develop a high-performing global marketing team. - Ensure compliance with regulatory and quality standards. Qualifications - Bachelor’s degree in marketing, business, life sciences, or related field required. - MBA or advanced degree preferred. - 10–15 years of experience in medical devices, IVD, or diagnostics marketing. - Demonstrated success in global product marketing and launch leadership. - Experience leading cross-functional, global teams. - Strong understanding of regulated healthcare markets. - Proven analytical and market-insight capabilities. - Excellent communication and stakeholder management skills. Requirements - Bachelor’s degree in marketing, business, life sciences, or related field required. - MBA or advanced degree preferred. - 10–15 years of experience in medical devices, IVD, or diagnostics marketing. - Demonstrated success in global product marketing and launch leadership. - Experience leading cross-functional, global teams. - Strong understanding of regulated healthcare markets. - Proven analytical and market-insight capabilities. - Excellent communication and stakeholder management skills. Benefits - Flexible remote working options. - Collaborative and innovative work environment. - Professional development opportunities. - Competitive salary and benefits package. - Opportunities for travel (25%-35%) as needed. - Supportive company culture and values.