• Own the Growth Engine • Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services • Drive scalable user acquisition across paid media, creators, content, and emerging channels • Identify new growth opportunities and test new acquisition strategies • Build repeatable systems that create predictable growth • Lead Performance Marketing • Own and scale paid media across Meta, TikTok, Google, YouTube • Manage marketing budgets and allocate spend based on performance • Build reporting frameworks and dashboards for performance tracking • Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period • Build the Creative Growth Engine • Lead the creative strategy behind all paid and growth marketing • Manage and mentor the in-house creative team (designers and editors) • Establish a rapid experimentation and testing culture • Identify winning creative concepts and scale them quickly • Strengthen the Brand & Community • Ensure consistent and compelling brand storytelling across all channels • Leverage athlete storytelling, fitness education, and creator partnerships • Help build an engaged STNDRD community through authentic content • Collaborate Across the Company • Partner with product, coaching, and leadership teams on launches and growth initiatives • Align marketing strategy with product development and platform growth • Manage agencies, freelancers, and external marketing partners

Sr. Demand Generation Marketing Manager Location: Remote US (preference in Austin, TX or Boston, MA) Team: Marketing Reports to: Head of Marketing About VulnCheck VulnCheck is transforming vulnerability intelligence by helping security teams act faster and with more confidence. Our platform delivers early, high-quality exploit intelligence, deep asset correlation, and contextual insights to help organizations stay ahead of emerging threats. About the Role We’re looking for a hands-on Senior Demand Generation Marketing Manager to take the lead on our existing Growth Marketing foundation. As a new addition to the marketing team, you’ll own campaigns end-to-end—from strategy to execution to reporting— with the primary objective of directly influencing pipeline and revenue. This is a build and scale role for someone who thrives in ambiguity, moves fast, and is comfortable being both strategic and tactical in a high-growth cybersecurity startup. What You’ll Do Build the Demand Engine - Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events) - Create campaign frameworks aligned to company ICP and verticals. - Launch and iterate nurture programs across the lead lifecycle in multiple segments Pipeline & Sales Alignment - Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes - Support target account and early ABM-style programs for enterprise prospects - Enable sales with campaign context, messaging, and content Performance Marketing - Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset - Build and optimize landing pages and conversion flows - Manage budget and continuously improve CPL, conversion, and pipeline impact Analytics & Reporting - Set up dashboards and attribution in HubSpot/Marketo + Salesforce - Track pipeline influenced/generated, conversion rates, and ROI - Use data to inform messaging, targeting, and channel investment Startup-Focused Collaboration - Partner with Product Marketing on positioning and launch campaigns - Work with Content and Product to translate technical value into compelling offers - Provide feedback loops from prospects and customers to product marketing and leadership What You’ll Bring - Have 5+ years of B2B demand gen or growth marketing experience - Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure - Have built campaigns using tools like HubSpot, Marketo, and Salesforce - Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva) - Are highly data-driven and can tie campaigns directly to pipeline and revenue - Thrive in scrappy, fast-moving startup & scaleup environments Preferred Qualifications: - Experience with ABM tools (6sense, Demandbase, Terminus) - Cybersecurity industry familiarity or experience marketing to technical buyers - Event or field marketing experience - Copywriting or technical content skills What We Offer We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles: Benefits and Perks - Competitive salary with employee equity program - Health, dental, and vision coverage - Unlimited PTO + All federal holidays observed - 401(k) program - 100% match on the first 3%, then 50% of the next 3-5% of compensation - Short and long-term disability coverage - Remote friendly environment with flexibility - Expense reimbursement for home internet and phone - Ongoing professional development, coaching, and learning resources - Opportunities for career advancement within a fast-growing team Why Join Us Built on over two decades of cybersecurity experience, our team of experts understands the intricacies of vulnerabilities, their exploitation in the wild, and how to leverage this data to build more effective cybersecurity products that produce better outcomes for organizations. VulnCheck gives organizations a tactical advantage by providing best-in-class exploit & vulnerability intelligence information. We have a sense of duty to protect the critical infrastructure we rely on including medical devices, power grids and telecommunication networks. We were founded in 2021 in Lexington, Massachusetts. VulnCheck has a transparent, collaborative, and supportive culture - we are looking for people who have a growth mindset, are curious and innovative. Our team is smart, but humble, hardworking, and supportive. VulnCheck is proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. VulnCheck is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.

• Build and execute strategic account plans to generate qualified pipeline in the provider vertical • Create and run thoughtful messaging flows that resonate with target personas across email, phone, LinkedIn, events, and other channels. • Collaborate cross-functionally with Marketing, Product, Account Executives, and Sales Engineers to align vertical GTM efforts and convert engagement into opportunities. • Partner with Account Executives to set the right meetings, develop stakeholder maps, and build tailored account strategies. • Track and measure pipeline progress against goals, reporting outcomes and insights to Sales leadership and RevOps. • Support and participate in events and conferences, including pre-event planning and post-event follow-up. • Partner with Product and Strategy teams to translate product updates and industry trends into GTM messaging and collateral. • Shadow discovery calls and collaborate on customer account expansion opportunities (cross-sell/upsell). • Experiment with new tools, outreach methods, and pathways into accounts to pioneer scalable pipeline programs.

Company Overview: At Wayvia, we help the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you’re charting a new path or leveling up your journey, Wayvia is where your career can go further. We’d love to meet you. We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other. Job Brief: Wayvia is hiring a Demand Generation & Customer Lifecycle Manager to execute and optimize the programs that turn strategy into pipeline and customer value. This role owns demand execution, lifecycle marketing, and website/SEO performance, working in close partnership with agencies. This role is responsible for running the engine, improving efficiency, and reporting on results. Essential Function: Demand & Funnel Execution - Execute demand generation programs across channels with agency partners - Support ABM and targeted campaigns aligned to GTM priorities - Manage lead flow, handoff, and nurture programs Customer Lifecycle Marketing - Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion - Partner with Sales and Customer Success on lifecycle moments and use cases - Use marketing to drive engagement within the existing customer base Website, SEO & CRO Ownership - Own website backlog, prioritization, and performance outcomes - Partner with agencies on SEO strategy and execution - Lead CRO testing and optimization efforts Performance & Reporting - Track pipeline contribution, conversion rates, and lifecycle engagement - Report on campaign effectiveness and optimization learnings - Use data to prioritize experiments and improvements Collaboration - Execute against priorities set by the SVP of Strategy - Use Product Marketing frameworks to guide demand motions - Partner with Brand to ensure narrative consistency Requirements: - 6–9 years experience in demand generation, growth, or lifecycle marketing - Experience owning pipeline stages, website performance, or lifecycle programs - Strong analytical mindset; comfortable being measured on outcomes - Experience working with agencies and holding them accountable - Comfortable operating in a complex B2B SaaS funnel Benefits: Wayvia encourages a healthy work-life balance and commitment to employee wellbeing. We are consistently evaluating areas to support and foster a community of engaged employees. Wayvia is an international employer so some benefits offering will vary from country to country, however, below you can see employer sponsored contributions: - Flexible work-from-home arrangements - 401K Match - Flexible vacation - Medical/Dental/Vision - 16 weeks of paid parental leave (US) - Technical stipend - Professional development programs - Wellness programs Location: This is a remote position open to candidates based in the United States. Compensation: The salary for this role is $120,000 - 140,000. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law. Wayvia is an equal opportunity employer that is committed to inclusion and diversity.